As we witness the exciting shift in art paving its way into digital spaces as well, let’s not forget the incredible milieu of graphic designers brushing up our design-consciousness with exciting art and inspiring visuals.
If you’re the type to explore the wild side of graphic design that packs a punch of colours and shapes, then Pranav Bhardwaj is the homegrown graphic designer to explore.
As an innovative designer, his recent project of creating a free Dyslexic Font to help amplify the struggle of dyslexics through design has created much buzz. We got candid with Pranav about his impactful typeface for people on the dyslexic spectrum. Pranav and his partner Rocio Egio worked on this project during Dyslexia Awareness Month in October 2021.
The idea for the project struck Pranav when he scrolled through Rocio’s Instagram post that presented an ‘imperfectly perfect’ version of the alphabets. With a solid belief in constructing a design that speaks a universal language, Pranav and Rocio’s dream project blends fun and functionality altogether.
The Dyslexic Font project essentially stands out as being an inspiration-based project that draws attention towards people on the dyslexia spectrum. Its aim is to engage in meaningful discussions and to organize a collective effort of qualified professionals to provide adequate visibility and support to those who live with dyslexia.
‘We went with the original colours used by Rocio. The palette is arranged around peppy and cheerful vibes. I wanted the font to be purposeful. So we made it available for free on her website.’
— Pranav Bhardwaj
A self-taught designer who started his career as a copywriter, Pranav found his true calling and has amassed an incredible body of work. With award-winning projects to his name, the graphic whizz has collaborated with digital biggies like Google’s in-house agency, Wieden+Kennedy, Vice Media, Saatchi & Saatchi UAE. As an independent artist working in New Delhi, India, his work focuses on putting out his imperfections as colours, shapes, and forms that seek to inspire the viewer and draw focus towards the playful side of graphic designing.
From working with like-minded brands, such as Levi’s, Absolut, Hyderabad Design Week and Cosmopolitan to showcasing his artwork at global art festivals, Pranav’s work speaks for itself.
With his hands in everything from animation to murals, his take on design opts for a seamless blend of fonts and colours. Aiming to spread the love for design, Pranav has been a visiting design faculty in colleges like the National Institute of Fashion Technology and Sri Aurobindo Centre for Art and Communications in Delhi. His work also includes curating notable design courses for global schools like ‘Make It In Design’.
Check out Pranav and Rocio’s work here.
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