About the company:
Homegrown is an Indian digital youth culture and lifestyle platform for the creative class powered by a digital publication, creative agency, content studio, experiential and a creative network I homegrown.co.in I agency.homegrown.co.in I @homegrownin @homegrownstreet @homegrownvoices
Homegrown is an Indian digital youth culture and lifestyle platform for the creative class. It was started from a passion to 'change the narrative. There was an emergence of independent creators in every realm; people who were defying cultural stereotypes and bringing forth new perspectives. It is a celebration of emerging creative voices and the cultural zeitgeist of contemporary India: being uniquely Homegrown.
At Homegrown, we look for artists who work with taboo topics that are socio cultural in nature. Those who are underrepresented, underfunded, unknown. We look for entrepreneurs with side-hustles, with success stories, stories of failure with spunk. We look for identity-driven narratives that paint a picture of the socio-political struggles of our youth in this country. We look for street-culture and the people shaping it: the fashion designers, the b-boy and hip hop dance groups, the skateboard and rap crews. We look for reminders of the past, of history, of nostalgia. We look for intimacy, for authenticity, for voice. We look for the creators who are driving the creative economies around the country. We look for narratives untold. We are the undercurrents of Indian youth culture; we are what's next, and we are what should be next.
Through our digital media publication we build the identity for emerging voices for all facets of contemporary youth culture; through our agency/content studio we connect brands with today's youth in ways that drive culture forward. Through our experiences we create cultural impact on the ground. We are a platform for every facet of contemporary youth culture and influencers across lifestyle, music, fashion, art, design, culture, food, entrepreneurship, social impact and more
Creative agency, content studio and experiential arm: we have partnered with over 180 leading brands like Nike, adidas, Puma, Bacardi, Converse, Gshock, HP, Fila, HDFC Life, Unicef, ABinBev - Budweiser, Hoegaarden, Corona, Diageo, AirBnB, Levis, CRED, The Taj Group, Audi, Royal Enfield, and several other brands on content, brand campaigns, influencer and event marketing, in the last 6 years.
For your reference, you can take a look at our social media platforms:
www.homegrown.co.in (Publication)
http://agency.homegrown.co.in/ (Agency)
www.instagram.com/homegrownin (Main Account)
www.instagram.com/homegrownstreet (Lifestyle & Street Culture Account)
https://www.linkedin.com/feed/update/urn:li:activity:6828210840378900480 (Showreel)
Job Title: Assistant Creative Director
Location: Mumbai-based
Years of Experience: 5 to 7 years
Homegrown is looking for an Associate Creative Director who is proficient in Experiential, Events and Film design and art direction, to join our Creative Team. Our ideal candidate is a quick-thinking, nimble-footed leader who is looking to grow with us.
Key Responsibilities
Responsible for the ideation and execution of experiential brand and campaign concepts and projects.
Coordinate with copywriters, the design team, and the Art Director to deliver options for creative concepts and ideas for campaigns to the Creative Director.
Leading projects end-to-end - from creative concept stages, right through to on-ground production, while abiding by client-specific brand guidelines.
Help prepare for and lead client presentations.
Reviewing pitch decks prior to client presentations and facilitating feedback integration.
Facilitating client communications and resolving client issues.
Help refine Homegrown’s tone of voice,creative vision and brand messaging.
Collaborates with the Creative Director to develop thoughtful and impactful, culture-forward creative solutions and ideas for both the department and for a wide range of clients.
Work to build, maintain, and improve internal and external processes, workflows, systems and policies.
Lead, develop and manage a team of junior creative professionals.
Maintain clarity of information and good channels of communication with other teams at Homegrown, to ensure that projects are moving forward effectively and efficiently.
Lead weekly post production team meetings.
What we're looking for:
5-7 years of experience in a creative agency.
Skilled at client and internal communications.
Experience creating and delivering pitch presentations
A desire to memto and build a team of creative professionals
Must be highly conceptual from an art direction point of view, and must always have a rationale for the ideas presented.
In-depth understanding of online and offline production.
Does this sound like you? For consideration, you must submit your resume, online portfolio or a PDF of your work along with a test that will be sent after we review your application to careers@homegrown.co.in