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Moving to a new city can be an entirely terrifying affair. Finding a house, settling in, scoping the neighbourhood, all of this takes more time than you can imagine, and usually leaves you with little space to focus on the details. But part of making that new house a home, comes with the ability to decorate it to your personal style. As we’re in the age of the internet, that no longer means schlepping out to the local furniture stores or trailing aisles and aisles of seemingly identical crockery, you can now cultivate your dream home from the comfort of your bed (assuming you’ve already got one that is).
Though the trend that reigned supreme over the last decade was undoubtedly minimalism, on the whole, people tended to actually furnish their homes with a mix of neutral elegance and homely comfort. Striking that balance to maintain a streamlines aesthetic without feeling like you live in a hospital ward can be a surprisingly hard task. But of course, even though your Pinterest board may be overflowing with ideas, putting them into practice can be a challenging - and expensive - process. To help you along the way we’ve rounded up some of India’s best online stores to browse and hopefully start your journey to interior perfection.
A subdivision of the Shark Design Studio in Delhi, this young, fresh furniture brand is capturing Nordic sensibilities with an Indian identity. Their designs are catering to the modern generation that wants to de-clutter without compromising on luxury. The idea behind spin was born when Shark team went on a furniture hunt and came up dry. ‘There was an inherent need for a minimalist brand at an affordable price, and because of our background in design, we decided to fill that space.’ says co-founder Avneish Jain.
Based in Mumbai and Goa, Studio Josmo is all about transforming radical ideas into useable art. They combine artisanal technique with modern aesthetics to create designs that match the urban consumer. They pride themselves on unique handcrafted pieces that have unique identities and express traditional Indian crafts in a way that is still innovative and accessible.
Founded in 2009 Purple Turtles came onto the scene when the need for an innovative furnishing destination was at its peak. Their contemporary style and quality craftmanship are points they never compromise on. “We take pride in seeing our designs in your spaces. It gives us great joy.” Their collections are a combination of high end design and innovation that won’t break the bank. With a collection that’s constantly being updated every time you visit there’s a new treasure to be found.
We all know that a carpet can really tie a room together, but when it comes to choosing the right fit for your style, the choices can seem limitless. Luckily, at The Weaver so are your options. Their multitude of styles and colours are adapted to match any taste and their handmade range but if they haven’t got anything on hand that strikes your fancy, they’re more than happy to create a custom design for you.
Since 2016, Bubble Wrap Store has been Indian audiences a range of minimalist homeware with a kitschy edge. If you’re on the hunt for accent pillows or statement mirrors to really give your space an extra burst of personality, this is when you should begin.
Ikka Dukka strives to bring Indian consumers exactly what they need - interesting designs that are as functional as they are beautiful. Their homeware section has everything you could possibly need with artistic tableware, glassware, storage options and linens, you can make your kitchen the most elegant room of the house.
At Zikwa they believe that design can stand for more than just beauty. Their sustainable structure and dedication to local craftsmanship means that every one of their ceramic products is completely individual and comes with its own story. Their profits are routed back to the indigenous craftsmen of India and their social enterprise is turning heads everywhere. As they put it ‘We don’t make products that are perfect, we make products that reflect “more human” in spirit.’
Mumbai-based light specialists Hatsu are all about clean lines and neutral tones. Most of their range adheres to the minimalist aesthetic that’s swept the globe in the last decade but each piece is uniquely different. The glass and metal finishes are durable but elegant and whether you’re looking for a statement piece or to kit out an entire home, they’ll help you do it right.
Perhaps the name gives it away, but all the same, Light In The Box is your illumination destination. With a somewhat Aliexpress vibe, they sell anything and everything but surprisingly, that hasn’t lowered their quality standards. If you aren’t looking for something branded this may not be the place for you but if you like a wide selection and appreciate a bargain, come on down and light up your life.
Kulture Shop is on a mission to champion graphic artists and introduce to the world a new Indian art genre that’s culturally relevant, making it affordable and accessible. With travellers from all over the world walking into the shop every day, these travel posters give them a new perspective on India they may not get from their guidebooks.
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