Avishi Dayal Kalra, the visionary designer behind ADK, takes fashion enthusiasts on a captivating journey with the launch of the brand's latest collection. From a young age, Kalra's creative expression evolved into the remarkable narrative that is ADK. Having transitioned from designing for Adidas, India, Kalra embarked on a fearless and unapologetic venture with ADK at the age of 23, gaining acclaim when Ranveer Singh adorned her inaugural design.
ADK, an ingenious ready-to-wear label, embodies a commitment to being different, extending individuality beyond comfort zones. It reinterprets aesthetics in streetwear with a fresh perspective. The brand embraces diverse cultures, creating designs for the contemporary streetwear landscape. The brand's experimental designs engage in a dialogue about imperfections, creating a distinctive expressive direction. Their previous collections, including a collaboration with the NGO Muskaan, showcased ADK's desire to tell meaningful stories, transcending mere designs to amplify the visions of specially-abled students. This endeavor also involved sharing net profits with Muskaan.
The latest collection takes a fresh turn, immersing itself in the lively world of music inspired by the MTV culture. Drawing from the tunes of icons like Abba, Michael Jackson, Whitney Houston, and Madonna, the collection pays homage to the '80s, celebrating diverse forms of music culture that invite us to groove to dazzling moments of disco. A fusion of streetwear and luxury captures self-expression that defines everything and anything. As ADK invites fashion enthusiasts to dance through the season with love, they present a rare blue rose—a symbol of extraordinary love. In the words of MTV, 'You'll never look at streetwear the same way again.'
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