BRAM, With His Latest Album 'Antidote', Is Reinventing The Way Albums Are Released

Blending Neo-Soul, R&B, Funk, and Electronic influences, BRAM’s latest project places instrumental storytelling at its cor
With Antidote, Mumbai-based artist and producer BRAM launches The BRAM Project, a new creative venture centred on instrumental storytelling and immersive listening experiences.
With Antidote, Mumbai-based artist and producer BRAM launches The BRAM Project, a new creative venture centred on instrumental storytelling and immersive listening experiences. BRAM
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2 min read
Summary

With Antidote, Mumbai-based artist and producer BRAM launches The BRAM Project, a new creative venture centred on instrumental storytelling and immersive listening experiences. Drawing from Neo-Soul, R&B, Funk, Nu-Jazz, and Electronic Chillout influences, the album explores themes of ambition, nostalgia, loneliness, healing, and self-discovery across ten atmospheric tracks. Rather than relying on a conventional album rollout, BRAM is introducing the record through intimate listening sessions in cafés and creative spaces, with plans for a multi-city listening tour. 

Mumbai-based artist and producer BRAM’s latest project, Antidote, is an attempt to rethink how audiences engage with music in the first place.

Released under his new artistic venture, The BRAM Project, Antidote marks a significant evolution for Abraham Khanna. While listeners may know him from his earlier work in Hindi pop and independent music, this record shifts the focus towards instrumental storytelling. Drawing from Neo-Soul, R&B, Funk, Nu-Jazz, Electronic Chillout, and experimental electronic influences, the album unfolds as a deeply atmospheric listening experience. Across ten tracks, BRAM explores multiple themes from ambition to nostalgia and loneliness to self-discovery, creating space for listeners to project their own emotions onto the music.

From the dreamlike escapism of Flying Fish to the reflective melancholy of Letters That Were Never Sent, the album is designed less as an emotional journey for the listener to embark on through the collection of songs. Mastered by Grammy-nominated engineer Gabi Grella, Antidote revealed a new details with every listen.

Yet perhaps the most interesting aspect of the project lies in how BRAM is choosing to share it with the world.

Rather than organising a conventional album launch or performance-led promotional campaign, the artist is building experiences around listening. Described as a “late-night, headphone-first record,” Antidote is being introduced through a series of intimate listening sessions designed to encourage slow and intentional engagement. Planned gatherings in Mumbai's cafés and creative spaces, alongside conversations about a potential multi-city listening tour, place the emphasis squarely on the act of listening rather than spectacle.

Antidote resists immediacy in favour of patience asking listeners to sit with emotions rather than rush through them. By centering conversation, atmosphere, and shared listening over traditional performance formats, BRAM is challenging the expectation that every release must compete for attention in the loudest way possible.

Watch the live set on YouTube here. Listen to Antidote here and follow BRAM on Instagram.

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