'Easy, Elegant, and Chic' are three words that come to mind when you encounter the brand Aapro. Worn by celebrities like Sania Mirza and Sara Ali Khan to Vicky Kaushal and the late great Irrfan Khan, the pieces from Aapro have graced the greats. Delving deep into the craft of Indian textile arts and crafts, the brand was founded with a focus on allowing the freedom for creative expression, backed by interdisciplinary research and constant collaboration.
The brand's name derives its meaning from the Marwari language, translating to 'Yours'. The name itself underscores the brand's commitment to creating fashion that goes beyond aesthetics and can become a deeply personal statement. The brand's dedication to promoting individual identity, moods, and cultural heritage is reflected through each new collection they release. Each collection is the result of the brand's intense research and collaboration with master artisans, and the team works with them to help infuse new life into folk textiles and design techniques, wherever needed.
Founded by Vatsala Kothari, Arhata Kothari, and Bhavita Kothari, Aapro Label is the culmination of their shared passion for cultural art and design. Hailing from Rajasthan, a land steeped in textiles and artistry, the trio brings immense creativity, heritage, and education to the table. Bhavita's lineage in a prominent textile dyeing and printing family, coupled with Vatsala and Arhata's education at esteemed institutions like NIFT and Pearl Academy, lays the foundation for Aapro Label's unique perspective.
Aapro Label excels in translating traditional handwork techniques from various Indian regions into a modern interpretation of the street style. Their designs harmonize the contemporary with the traditional, creating collections that stand as a testament to their craft and their eye for contemporary design. With their seasonal collections, Aapro keeps their customers constantly on the lookout for their next innovation.
Their latest collection, "Kai & Kozo," was released for Spring/Summer 2023. This collection carries a resort-wear spirit and captures the essence of summer. It is inspired by the Japanese words for 'ocean' and 'structure' and features structured prints on flowy silhouettes, striking a balance between opposing concepts.
The collection boasts hand-blocked plaid prints and hand tie-dye bhandhej, evoking sophistication and playfulness, respectively. The colour palette, ranging from vibrant magentas to bold cobalt, mirrors the joyful spirit of summer. "Kai & Kozo" epitomizes the bliss of summer – warmth, leisure, and boundless potential. Aapro envisions wearers lounging by pools, exploring new places, celebrating special moments, and spending quality time with loved ones in their creations. Breezy silhouettes, crochet flowers, shells, and intricate patterns are woven together to create unique pieces that can be dressed up or down, catering to various occasions.
In Jaipur's thriving landscape, Aapro Label stands as a testament to the power of merging heritage with innovation. Through each collection, the brand tells a story – a story of tradition, modernity, and the unique artistry that emerges when the two intertwine. As Aapro Label continues to redefine fashion's narrative, it beckons us to explore the tapestry of cultural identity and self-expression.
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