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Mahila Intimates is a London-based womenswear label founded by sisters Jasmine and Isabella Gaziza Muller. Created in response to the lack of South Asian representation in fashion, the brand combines ethical production with body-conscious design, creating versatile garments that prioritize comfort, confidence, and self-expression. Drawing inspiration from South Asian and Arab cultural aesthetics, Mahila offers a contemporary approach to activewear, loungewear, and intimates while encouraging women to embrace their bodies on their own terms.
When you’re young and on the playground, running around with your friends, the way you look and how you are perceived barely ever matters. Your body is simply a vehicle for joy, and you care more about how fast you can run, how high you can jump, and whether you'll be picked for a team. You don't spend much time thinking about how your body appears to other people because it exists primarily for you.
But as we grow older, especially as girls, something shifts. Gradually, and often without us noticing, we become aware of our bodies in a different way. As the environments in which we move our bodies change from open-air playgrounds to enclosed gyms and studios, that awareness of being perceived by others becomes even more pronounced. The way we present ourselves begins to feel increasingly important.
And so, finding clothes that are made not just to sit on the body, but to make you feel comfortable and confident within them, becomes equally important. Mahila Intimates, a London-based brand, is built around this very principle. Founded by sisters Jasmine Gaziza Muller (of Love Island fame) and Isabella Gaziza Muller, Mahila creates ethically made garments designed while foregrounding women's bodies. Every piece is produced in London, reflecting the brand's commitment to thoughtful and responsible manufacturing.
Growing up as women of South Asian heritage in the UK, the founders were acutely aware of how rarely brown women were reflected in the fashion imagery and narratives they encountered. Mahila emerged in response to that absence, developing a visual language informed by South Asian and Arab cultural references while remaining firmly rooted in contemporary fashion. Elements of early-2000s pop culture, nostalgic glamour, and editorial minimalism coexist throughout the brand's aesthetic.
At its core, Mahila is interested in the relationship women have with their bodies, one shaped by confidence, movement, and self-expression rather than unrealistic expectations. The brand offers clothing designed to support women as they navigate the many versions of themselves that they embody throughout their lives.
