'Mapusa Mogi': Help Fund Orijit Sen’s Tender Love Letter To The Markets of Mapusa

When one thinks of Goa, sandy beaches and jam-packed dance clubs usually come to mind. But to Orijit Sen — muralist, comic artist, and visual designer — it is so much more. Having moved to Goa 25 years ago, he fell in love with the charm of one particular city: Mapusa.

Located in North Goa, Mapusa’s markets date back to the 1960s, with lanes of stalls and endless rows of vendors selling everything from fish to local produce like moira bananas and red spinach. What began as the 'Mapping Mapusa Project' in 2013, while Sen was a visiting professor at Goa University, eventually evolved into Mapusa Mogi. The journeys and rabbit holes he went down while exploring the city compelled him to give back to the place he had come to adore.

Mapusa Mogi is an ongoing public art project painted across a 100-metre-long, 8-metre-high wall in the parking lot of Saint Jerome’s Church. Overlooking the city’s bustling roads, it is deeply rooted in community and belonging. In Konkani, ‘mogi’ means love — making this mural a true work of love for Mapusa: for its people, its colours, and the communities and ecosystems that thrive within it.

The first phase of the project, now completed, features a huge circular mural of the unmissable Shakuntala fountain found in the centre of the market. Alongside it stand the women who form the backbone of the Mapusa Market. Sen fondly calls them “the angels of Mapusa Market” — women who, from dawn until dusk, hold together everything the market represents.

The next phase of the project is entirely crowdfunded through the ‘Mapusa Mogi Kickstarter Campaign,’ which ran from 12th August to 16th September 2025. Backers were rewarded with Sen’s art prints from previous series, such as A Place in Punjab, or even the chance to be featured in one of the murals, depending on their contribution. What makes this initiative stand out is its ethos – it is, at its core, for the people.

Street art is an integral part of any city’s landscape, yet in India, it remains relatively rare. Sen's endeavour goes beyond mere beautification — it is about amplifying voices and telling the stories of people who are often overlooked. The very people who make our daily lives easier, and who, more often than not, carry the weight of our economy. Mapusa Mogi is Orijit Sen’s love letter to the city that captured his heart, a tribute to its people, its rhythm, and its enduring spirit.

Those who wish to support can still contribute to the fundraiser online here, ensuring the project continues to grow with the community’s backing.

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