NIMBU’s Latest Music Video Is A Diasporic Blend Of Bollywood & UK-Garage

Eleventh Hour - NIMBU
Eleventh Hour - NIMBUNIMBU

Anisha Vora AKA NIMBU is an NYC/Bengaluru-based neo-soul, dance and alternative hip-hop singer-songwriter, rapper, DJ, producer, and visual artist.

After years of crafting her skills as a producer/DJ, she packed up her life in New York and moved to India in search of her sonic origins — the sounds of a culture deeply embedded into her diasporic upbringing. Settled in the blossoming indie music scene in Bengaluru, she brings a fresh take to the growing body of Indian-fusion music. Her classic Bollywood-inspired sound traverses a variety of genres from alternative hip-hop to nu-disco to electro-RnB.

Splitting her time between New York City, USA and Bengaluru, NIMBU’s work is informed by the sounds of her eclectic Indian-American adolescence — her father’s hums of 80s Bollywood classics; the soulful hip-hop mixtapes exchanged on the school bus, and the global house grooves she brings to dance-floors across the US and India.

Eleventh Hour is the perfect sonic amalgamation of these diverse influences. Entirely produced by NIMBU, the upbeat single sets nostalgic disco-soul trumpets and sitars on top of UK garage-inspired percussion to offer a refreshing take on Bollywood-inspired dance music.

Still from 'Eleventh Hour'
Still from 'Eleventh Hour'NIMBU

Described by NIMBU as “a bilingual ode to the comeback kids,” the track serves as an uplifting reminder to celebrate the twists and turns that make each of our journeys unique: “As someone who struggles with ADD, writing this track was a therapeutic process of accepting my own timeline.” The track features NIMBU’s layered interpolation of the 1986 Bollywood classic, Zindagi Ki Yahi Reet Hai, reflecting in Hindi how “victory only comes after defeat.” The contrast of her quick-witted rap verses and melancholic Hindi melodies result in a refreshing reflection on the timeless proverb, it’s better late than never.

Eleventh Hour is visually brought to life by rising star Indian film-makers, Anurag Baruah, Bhavya Pansari and Aatish Sarkar (Roznama Films, The Form Co.). The video follows the journey of the artist running through the streets of Bengaluru to reach a party just before the stroke of midnight– reclaiming the narrative around showing up at the last minute. The music video artfully weaves a mix of old-school Bollywood references into the setting of modern-day Indian nightlife. Inspired by a gritty, horror aesthetic, Eleventh Hour is a visually exciting portrait of urban Indian culture, encapsulated in an off-beat narrative about perseverance.

You can follow NIMBU here and watch it below.

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