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Improper, a creative studio specializing in 2D animation, stop-motion, and design, crafts unique title sequences for shows like Farzi and Khauf. Their work blends handcrafted artistry with storytelling, using intricate details and immersive visuals to set the tone for each project. Their Instagram offers a behind-the-scenes look at their process, showcasing the charm of handmade creativity.
Think of the last Indian show whose opening titles you didn’t skip. There’s a decent chance Improper made them.
The studio describes itself in one line: 2D animation, stop-motion, illustration and design that is “off centre, handcrafted and playful.” It’s a modest pitch for a portfolio that features National Geographic, Netflix and Prime Video.
Title sequences are the studio’s speciality, and each one starts from the show’s central idea. For Farzi, a thriller about counterfeit currency, the team built the entire visual world out of Indian banknotes. Monuments, patterns and emblems from real notes were redrawn by hand, down to their intricate detail. The sequence plays on the show’s central question of where the real ends and the fabricated begins, using the most familiar objects in the country.
For Khauf, a psychological horror set in a haunted women’s hostel in Delhi. Here the titles pull you into the building itself. Paint-overs and heavy texturing sit alongside 3D environments, and the camera moves through doors, corridors and stairways, going deeper with every step. Exaggerated greens and reds keep the tension rising. It’s a smart way to set up a show about being trapped, since the viewer is already inside before the first scene begins.
Their Instagram is where the studio opens its doors. Rather than posting only the finished films, they break down how each animation was made, and the process turns out to be as charming as the result. My personal favourite is the bubbly, pink title sequence they made for the 'Momsensical' podcast, hosted by Sakshi Shivdasani and Naina Bhann. The sequence is bright and playful, and it fits a show that doesn’t take itself too seriously.
Founder Mehr walked us through the whole journey, starting with storyboarding, where a loose idea first becomes a series of rough frames. From there, the breakdown follows the work as it takes shape, and you see how much planning sits behind a few seconds of motion. Improper makes handcrafted work, and they’re happy to show the hands at work.
Craft content is seeing a resurgence now, with people wanting art to look like art and not a uniform perfect smoothed out version. It should look handmade and tactile to resonate with people now, and Improper TV does just that. Film and TV, advertising, motion, and branding all sit under the same roof, and the through-line is a studio that clearly likes making things with its hands, even when the hands are working on a screen.
Follow Improper TV here.
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