
Homegrown streetwear label VegNonVeg has unveiled the third edition of its ongoing Artist Tee series, spotlighting the creative vision of New Delhi-based artist Kushagra Gupta. Limited to only 48 pieces, the latest drop is both a wearable canvas and a collector’s item, embodying Gupta’s distinctive creative practice and the brand’s commitment to fusing contemporary art with street culture.
Gupta’s work is rooted in growth, vulnerability, and the act of self-acceptance. For this collaboration, he envisions the design as a metaphorical garden — a space where diverse emotions, ideas, and people can coexist and thrive. This is an extension of Gupta’s personal practice, which balances fragility with groundedness. That duality is central to this tee: a composition that is both airy and light yet anchored in vibrant, layered details.
The limited-edition tee encapsulates Gupta’s broader explorations as an artist. His works often blur the lines between drawing and painting, with recurring motifs of organic growth and transitional spaces. Rather than presenting a resolved narrative, Gupta’s practice lingers in the liminal — where transformation is still underway. This translates seamlessly into the VegNonVeg collaboration, where the artwork feels both intricate and open-ended, inviting the wearer to interpret it personally.
In the world of streetwear, collaborations have long served as touch-points for cultural storytelling. VegNonVeg’s Artist Tee series stands out for highlighting emerging Indian artists whose visions might otherwise exist in gallery settings. By translating Gupta’s nuanced imagery into fashion, the brand offers wearers the chance to carry art into the everyday — whether styled with relaxed denim, layered with shirt jackets, or worn as a bold standalone piece.
With only 48 tees available, this latest drop is as ephemeral as it is impactful. It’s more than an addition to a wardrobe; it’s an invitation to embrace growth, complexity, and balance — values at the core of Gupta’s practice and of the contemporary Indian streetwear scene itself.
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