Tailoring is not a new term for us all but terms like ‘custom-made’, ‘bespoke’, ‘made to measure’ and ‘made to order’ have achieved a whole new definition in the modern era. You can get things made to order in line with every particular detail you want and there are homegrown brands ready to do it for you. Here’s a quick roundup of the emerging custom apparel labels to keep an eye out for!
Empressthe is run by Haritha Reddy, an 18 year olf fashion enthusiast creating a diverse range of garments. If you’re looking for a made to measure stunning ensemble for a special occasion or a casual pair of fitted denims, then we suggest checking out the young designer’s uber-cool collection.
II. Urban Darzi
The brand name quite literally translates to tailor in Urdu, and is derived from the Persian root ‘darzan’ which means ‘to sew’. Urban Darzi is an artistic amalgam of functional aesthetics and the steady repurposing of one person’s waste to another person’s couture!
III. Vintage Stock House
Dabbling in everything over-sized — from tees and sweatshirts to baggy jeans, jackets and even utility vests, Vintage Stock House is a one-stop shop to cop some unique, one-of-a-kind pieces. Some VSH signatures are the dual-tone bandana denims or paisley pants along with the now ubiquitous smiley tee and sweatshirts.
Refining the sphere of techwear design and appeal in the Indian subcontinent is the nascent label, Garuda that marries design and functionality to appeal to the contemporary urban youth.
Garuda, the brainchild of Suhail Sahrawat, has been at the forefront of the techwear market for a while now. Since its inception, the label’s focus has always been on producing high-performance multi-purpose clothing, drawing on classic silhouettes and using the highest quality materials from around the world.
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