If you’re looking to stand out and make a statement with your fashion choices, then what’s better than a good unconventional t-shirt? Homegrown brings you a super quick run-through of Indian brands bringing fun to the standard t-shirt silhouette.
Take your pick!
I. Woioi
WOIOI claims to be a brand inspired by street fashion and the hip hop culture that reflects in their high-quality apparel.
Tapping into the quirky style quotient possessed by the Indian youth, the brand’s t-shirts combine cool aesthetics with functional silhouettes.
Check out the label here.
II. The Right Feel
The Right Feel kickstarted with the idea of romanticising everything; especially love and their illustrations have a good blend of pop art, Bollywood movie posters, and typography. Live your retro Bollywood dreams in ‘Feel’ and ‘Pyaar’ t-shirts by the label.
Channeling your inner SRR or Kareena is now even more fun in uber-cool t-shirts with more than a dash of big-screen flavour!
Check out the label here.
III. Aresco
An Indian luxury streetwear brand with a minimal aesthetic, Aresco’s fits prove to be ‘gram worthy with stand-out graphics and fun fonts adding a unique element to your wardrobe essentials. The brand maintains a strong ethos of authenticity, affinity, and sustainability and the labels tees are definitely worth checking out.
Check out the label here.
IV. Origin
As its name reflects, Origin is a homegrown clothing label that urges the youth to stay true to themselves and indulge in some funky vestments while they’re at it!
The brand focuses on delivering premium quality t-shirts that revolve around pop and counter culture. The label’s drop of ugly sweatshirts is also well worth checking out!
‘Our core vision focuses on what lacks in today’s society – authenticity, uniqueness, and forward thinking. Origin recognises the realest out there and promotes true identity over fabricated ones fugazees hide behind. Origin is a brand for the masses that sees no caste, creed or religion. Its purpose is to create a community of like-minded people who promote Origin’s mission- be original and be YOU!’
— Know Your Origin
Check out the label here.
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