Have you ever wondered what really goes into the making of a music video? Why an artist chose to go with a certain concept? Or even how the production house managed to achieve their objectives with limited resources? While there’s no denying that the future of digital media is streamlining itself towards video content, it all comes down to this — how do you put your words into action without boring your audience? Enter CATNIP, a relatively young production house who contributes to the niche section of music-oriented video content.
Although of late CATNIP has ventured into the world of culture and brand related content too, the one facet they’ve stayed true to is their mission to revolutionize music-related video content in India — they’re the names behind India’s first rural sci-fi music video, India’s first and only 360 degree Tiny Planet video, India’s first animated aftermovie, and India’s first sci-fi aftermovie. The duo (Reema Sengupta and Kunal Punjabi) have even worked with India’s leading entertainment brands like Red Bull, Budweiser and Conde Nast, besides conceptualizing various aftermovies for artists like Skrillex, Steve Aoki, Above & Beyond, Dada Life, Alix Perez and more.
Want to witness all this vivacious energy for yourself whilst garnering some tricks of the trade? Clear your calendars folks — Reema Sengupta, co-founder of CATNIP and an international award winning writer/director is hosting a masterclass on ‘Conceptualizing Video For The Music Industry’ this weekend at Puma #RunTheStreets Takeover in Mumbai. Prepare yourself for a refreshing take on audio-visual content (promos, after movies, music videos and branded content) on October 7, from 12:30pm to 1:45pm at Café Zoe!
Besides Reema’s Masterclass, Puma #RunTheStreets is also hosting two other Masterclasses. Explore the exciting new expressions of art and media with Tejas Nair, a Mumbai based artist, music producer, creative technologist and one of the faces behind the EyeMyth Festival as he talks about ‘Shaping Experiences Through New Media’.
Sid Vashi & Aakash Bhatia discuss how an artist must remain open to multiple perspectives, as well as the balance between commercial and independent projects in their Masterclass on ‘Straddling Lines In Collaborative Spaces’.
Register now to join in on our panel discussions at Summer House Cafe on ‘Building Creative Cities’ which focuses on improving cities that are often overwhelming, dry and policy-driven by engaging emotionally with the spaces around us. ‘Learning By Doing - A New Wave Of Education In Creative Industries’ ventures into the space where more and more young artists are teaching themselves skills in newer, dynamic ways.