Being stuck with hectic routines, chaotic workplaces, and rising Indian temperatures tends to take a toll on our mind, body, and spirit. We’re constantly on the lookout to find the next big solution to inculcate a stringent self-care routine and find a healthy balance between work and play.
Ayurveda refers to a traditional medicine system that finds its roots in the history of India. Emphasizing holistic healing, the practice is all about finding the right balance in life and imbibing it into your beauty routine as well.
In recent years, we’ve seen quite an upturn in the beauty industry that witnessed people seeking to opt for natural and ritualistic forms of skincare rather than generic drugstore serums.
Understanding the consumer shift towards products that derive natural benefits and a strong connection with spirituality, the Indian beauty market is now giving rise to a multitude of Ayurvedic beauty brands that promise to provide a nourishing experience.
Here are some brands that caught our eye and are definitely worth checking out!
Pure, potent and precious- The brand approaches the concept of clean beauty with a refreshing vigour, one that skips chemical formulas and quick fixes for time-honoured remedies. Derived from the main principle of Ayurveda, Pureearth suggests that analyzing your dosha is generally regarded as the first step to seeking out Ayurvedic treatises. Concocting a range of slow skincare products that are sourced from organically harvested products and precious botanicals, the brand’s approach shies away from pre-mixed bases, fillers, toxic chemicals, synthetic colors, fragrances, and additives.
We recommend trying out the bands’ premium range of body butters, oils, polishes, and exfoliating treatments offered by the brand that are customized according to your skin type and concerns.
II. Kama Ayurveda
Kama Ayurveda’s products weave the magic of Ayurvedic remedies into everyday lifestyle and self-care regimes. Be it skincare, haircare, wellness products or even gift hampers, there’s an Ayurvedic solution to all your problems. Generating national and international awareness regarding the benefits of natural beauty practices, the brand’s products can be easily shopped at its online store as well as offline flagships all across the country. Addressing all sorts of raging skin issues like anti-ageing, discolouration, and acne faced by modern day consumers, Kama boasts of a wide range of products churned from natural elements like saffron, vetiver, lotus leaf, and other herbal supplements.
III. Ohria Ayurveda
With a passion for ancestral Ayurvedic formulations and the promise to create beauty in balance, Ohria Ayurveda’s products merge beauty and spirituality. The brand’s ethos of empowering a mindful way of life gave birth to products rooted in a strong concern for environment, respect for tradition, and cruelty- free practices. Our personal favourite is the diverse range of face mists, beauty tools, and hydrating gels that are must-have additions to your beauty regime.
IV. RAS Luxury Oils
RAS which translates to ‘essence’ or ‘happiness’ in Sanskrit, operates on the farm to face skincare motto that combines nature’s well-kept secrets with the goodness of aromatherapy. Who says organic beauty has to be boring? The label’s luxe range of lip tints, butter balms, and elixir serums prove to be way more glamorous than your average Sephora products. Give them a try!
Cover image courtesy: Madhuri, Skinslayerblog.
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