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A girl’s best friend is neither her pearls nor her diamonds but rather the trusted handbag that carries all her belongings and keeps her prepped on the go. We’re witnessing a wave of new handbag labels coming up on the scene that are thinking outside the box- quite literally, from functionality to craftmanship and earthy materiality.
As we skip away from in your face logos, cult status branding and excessive bling for a more subtle and logo-free design taste, the ideal bag manifests as a utilitarian accessory with interesting details and an environmentally conscious aesthetic.
Homegrown brings you a quick run down on the alternative bag labels setting the tone for this season’s fashion moments.
I. Jutesmart
Regarded as a homegrown family/women-led brand accredited for being a leading manufacturer of jute diversified products. Jutes smart’s collection is a library of sustainable handle bags in dozens of designs and colours, cut in the trendiest styles of the season. The best part? It is super affordable.
From printed baguettes to fun slings; the label’s incredible range of bags is a hit among the Gen-Z crowd.
View the label here.
II. Wicker Weave
Wicker Weaves was launched to create a space for cruelty-free and vegan alternatives in the handbag market. Proving that you don’t have to compromise on sustainable fashion choices, the label’s design choices combine classic elegance with a contemporary twist. Luxe bags made out of rattan and faux leather with in-trend detailing is great for a day out in the town or even a business casual ensemble.
View the label here.
III. Straw India
Curated with purpose and a passion to bring together high-quality artisan skills at the forefront, Straw India bags reflect minimal shapes and refreshing colours. Not to be confused with your basic everyday bag, straw accessories are all about refined detailing- from fringe detailing to vibrant patterns, the label’s range of weaved bags is handcrafted using ecologically harvested raffia and vegetable dyes. Adding a warm, summer touch to your everyday attire, these are the perfect addition to your wardrobe.
View the label here.
IV. Malai Eco
A new wave of slow fashion is Malai — a Kerala-based initiative that’s producing vegan alternatives to leather. Their distinctive colour palette is reflective of this approach. The range of colours Malai offers is a result of using only natural dyes, picked with the design aesthetic in mind.
Each of Malai’s pieces are completely one-of-a kind and resourcefully made to create a positive impact. It’s hard not to fall in love with their versatile range of unisex wallets, handbags, and fanny packs that are sure to get you many compliments.
View the label here.
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