The Rise Of Gen Z Fashion: 6 Young Indians On Style, Spunk & Self Expression - Homegrown

The Rise Of Gen Z Fashion: 6 Young Indians On Style, Spunk & Self Expression

We are witnessing a rise of a fashion movement that is inclusive, non-elitist, bold with decisive impact and Gen Z are helming this rally. Rewriting the rules of fashion, one outfit at a time, is a generation that experiments on a playground of unorthodox silhouettes, makeshift ideas and packs a punch with their vivid and vibrant fashion statements. There is no denying the fact that it’s a Gen Z world and we’re all just vicariously living in it.

The ‘Generation conscious’ is switching up the fashion rulebook into a fierce celebration of identity, individuality and an intoxicating release from the mundane –– what and how you wear it are all part of that personal expression.

Dialling up the style quotient in the Homegrown fashion landscape are our budding fashion enthusiasts serving a different day, different aesthetic in their Urbanic x Myntra favourites, channeling unfiltered self- expression and challenging the banality of the binary. The much-awaited Urbanic X Myntra collection has launched today. With over 2,000 styles available in the collection, you can take your pick from an array of statement pieces like sleek flared pants, cool cropped tops, grammable cut-out dresses and printed T-shirts paired with some denims that will serve beyond seasons.

We get up close and personal to gain insights on how the emerging generation of fashion whizzes are shaping their personal style and identities.

Priyam is seen here donning their Urbanic best.

I. Meet Priyam Yonzon (they/them)

A 19-year-old style trailblazer hailing from the hills of Darjeeling pursuing their bachelors in English at Delhi University, Priyam’s style is all about shedding gender stereotypes and breaking beyond the binary in eclectic oversized fits, euphoria-esque makeup looks and a dash of runway panache.

Who: Priyam Yonzon –– understated, trend-driven, experimental

Q. How would you describe your personal style, and how do you weave your identity into it?

My sense of style draws heavy inspiration from the 70’s day to day look. I aim to constantly experiment and evolve with my style.

Q. You use social media as a tool for self-expression. What are you hoping to say with your sartorial (fashion) choices?

Honestly, I just wear what I want to, and I just let people interpret it the way they want to .

Q. With non-binary experimentation, fluid self-expression and authenticity shaping the generation, how important is individuality and your identity intersect with fashion?

Fashion to me oozes individuality and authenticity and is an essential part of self expression for me !

Seen here is Bonita in Urbanic.

II. Meet Bonita Rajpurohit (she/her)

A 22-year-old model (Trans Queen India 2019 Runner Up), actor, and a wannabe skateboarder, Bonita dabbles in all things film, fashion and art, and not necessarily in that order. She hails from Jodhpur but currently finds their home in Vadodara. Bonita confidently rocks an outfit which packs a personal punch. Her style sensibilities seamlessly blend the Y2K spirit and experimental trends that speak to her.

Who: Bonita Rajpurohit ––Y2K, experimental, euphoria love (HBO) and style icon - Lil Miquela

Q. How would you describe your personal style, and how do you weave your identity into it?

From the very beginning I have been obsessed with the 00s era; skirts, halter necks, hair bands, school shoes, everything about this year is a dream fantasy and that is just how I would describe my personal taste. I would also serve grunge; (rock band XL t-shirts, fishnets, baggy pants) and chic; (Slip dresses / Chunky chains) depending on the vibe and occasion. You give me literally anything to wear and I will make sure that it screams ‘FASHION’. I will find my own way to make it ‘Bonita’. It is less about clothing, and more about how you carry it in your way.

Q. You use social media as a tool for self-expression. What are you hoping to say with your sartorial (fashion) choices?

I hope to encourage people to not go bananas over trends but to try everything, experiment with clothing and enact your own style.

Q. With non-binary experimentation, fluid self-expression and authenticity shaping the generation, how important is individuality and your identity shaped with fashion?

We have more options to choose from than our last generation had, and it is only the way up from here. Androgyny is dominating the fashion industry, when there was a time it was mocked ferociously. We are free to wear everything wearable and see if it fits our style; if it speaks for us. BAR NONE. Time to wear what you want to and not what you’re supposed to. R.I.P Stereotypes.

Naysha here in all-Urbanic.

III. Meet Naysha Satyarthi (she/her)

A teen artist based in Navi Mumbai, Naysha dabbles between the art and fashion sphere. Keen on making the style meets comfort aesthetic her go-to statement, Naysha’s personal style explores fashion as a tool to spread positivity and self confidence.

Who: Naysha –– positive, aesthetic and vibey

Q. How would you describe your personal style, and how do you weave your identity into it?

I would describe my personal style as still evolving. It changes almost every other week but I mostly dress like l want to be perceived. My fashion sense is the gateway to my personality.

Q. You use social media as a tool for self-expression. What are you hoping to say with your sartorial (fashion) choices?

I aim to make fashion a space of comfort and confidence that allows me to explore my identity and have fun in the process of dressing up or dressing down.

Refining my fashion choices has been a journey of personal growth for me as I have battled my insecurities and actively experiment with different colours, aesthetics and prints.

Q. With non-binary experimentation, fluid self-expression and authenticity shaping the generation, how important is individuality and your identity shaped with fashion?

I think everything and everyone aside, as long as you feel yourself in the clothes you’re wearing- you identify with it. Eventually you start wearing things that become a staple to who you are. Fashion to me is a form of expression that allows me to bring out my truest self and creative spirit through vibrant outfits.

Yashwi dons her Urbanic outfit with style.

4. Meet Yashwi Arora (she/her)

Yashwi is a 22-year-old style enthusiast currently based in Delhi, who lives for music, travel and all things fashion. She views fashion as a limitless canvas that reflects her not “towing society’s line” personality and tasteful yet eclectic fashion sensibility. Switching, swapping and exploring fashion genres with much ease is her forte.

Who: Yashwi Arora –– tasteful, experimental, quirky

Q. How would you describe your personal style, and how do you weave your identity into it?

There isn’t any particular way I can describe my personal style, but the most accurate representation would be –– Barbie gone dark. My personality is an ambivert which reflects in my style. It could be extremely outgoing, experimental and bold. Or it could be the most casual, comfortable way to showcase my mood.

Staples you can find in my closet feature Urbanic pieces that I swear by: White trackies –– my everyday casual, Low waist jeans –– it’s very hard for me to find the perfect fit of jeans, so this is one necessary staple and 100 colours of tank tops.

Q. You use social media as a tool for self-expression. What are you hoping to say with your sartorial (fashion) choices?

My entire life I’ve been told what I should do, what I should wear and how I should behave. I’ve used social media to create my own platform where I can be exactly who I am without providing an explanation for my actions. My fashion should be taken in a way to inspire anybody who is scared to experiment, to show skin, to just wear what they choose and be exactly like they are.

Q. With non-binary experimentation, fluid self-expression and authenticity shaping the generation, how important is individuality and your identity shaped with fashion?

Fashion for me is identity; it’s what you put on your body everyday that shows yourself and how you want to be perceived by the world.

Aynab in her Urbanic attire.

V. Meet Aynab (she/her)

Aynab, a 20-year-old creative currently based in Lucknow pursuing her education in Delhi. Aynab views herself as perfectionist, which to her is a pro and a con in itself. She lets her confident styling speak for itself. As an avid perfectionist, she’s always dressed to impress in summery hues and glam outfits.

Who: Aynab –– edgy, urban and glam

Q. How would you describe your personal style, and how do you weave your identity into it?

My personal style acts as a medium of unfiltered self expression which words fail to convey - bold, outgoing and experimental.

Q. You use social media as a tool for self-expression. What are you hoping to say with your sartorial (fashion) choices?

I’m hoping to say that a girl should be in full control to decide what goes on her body; she should dress for herself and wear whatever that makes her feel comfortable and confident!

Q. With non-binary experimentation, fluid self-expression and authenticity shaping the generation, how important is individuality and your identity with fashion?

Our generation thrives on the idea of acceptance, individuality and authenticity. We have made fashion the easiest and most achievable medium to express our individuality and opinion. It is very viable and I believe everyone can use it to showcase their true selves.

Aryaki puts her best foot forward with Urbanic.

VI. Meet Aryaki (she/her)

Aryaki, internet budding ‘it girl’ is a 19-year-old digital content creator based out of Ahmedabad, Gujarat. Her content revolves around fashion, lifestyle and photography.

Who: Aryaki –– playful, fresh, moody

Q. How would you describe your personal style, and how do you weave your identity into it?

I describe my sense of style as Impulsive, in the moment and largely inspired by the content I consume, films and music especially which is inherently a huge part of my identity as well. I tend to keep it very flexible, definitely picking up on newer trends but always trying to make them better with adding my personal twist to it.

Q. You use social media as a tool for self-expression. What are you hoping to say with your sartorial (fashion) choices?

The idea is that it’s not our clothes that make us look cool but the way we carry them and our energy. I wear whatever I want no matter how basic or extra it is, the point is always going with how it makes ME feel rather than the people around me.

Q. With non-binary experimentation, fluid self-expression and authenticity shaping the generation, how important is individuality and your identity with fashion?

I believe in wearing your heart on your sleeve; as in your clothes being a reflection of who you are and fashion is a very powerful tool. My take on fashion strays away from the ordinary and is all about stepping out of familiar comfort zones and owning one’s individual charisma and identity.

Q. What is a staple in your closet?

Colourful printed shirt, Good fitted tailored pants and a dress that never fails you (urbanic of course).

The showstopping Urbanic launch on Myntra today is set to map out a vibrant fashion forward language that empowers our fashion conscious Gen Z with a cutting edge wardrobe and aims at Engaging a generation of creative powerhouses with a dynamic fashion pulse inspiring a movement of unfiltered expression.

Equipped with a varied collection that lets you explore your personal fashion palette- from emo ensembles, soft girl fits to street Vetements, the Urbanic X Myntra collection aims to be the go-to outlet for a community of young fashion forward enthusiasts.

Check out the new collection here .

If you enjoyed reading this, we suggest you also read:

Did 2020 Help Accelerate India’s Acceptance Of Slow Fashion?

Homegrown Streetwear Brand KiRu Is All For Sustainability & Gender Inclusivity

Could Instagram Thrift Stores Be The Future Of E-Commerce & Sustainable Fashion?


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