#HGDrop: Dive Into Some Homegrown Brands & Labels That Are Currently On Our Radar

Step onto the pulse of the fashion landscape with #HGDrop, a meticulously curated selection of the freshest releases from homegrown brands. Whether you're a fashion-forward trendsetter or simply seeking a wardrobe refresh, #HGDrop is your gateway to the latest trends that effortlessly blend creativity, comfort, and self-expression; helping you stay in sync with the ever-evolving world of fashion.

YAMIN

YAMIN Jewelry is more than fashion; it's a blend of heritage, compassion, and justice. Founded by Huma and Vikram Hazarika, their backgrounds in fashion journalism and design converged to create YAMIN. Inspired by Huma's animal rescue work in Goa, they launched 'Good Juju', a collection inspired by positivity symbols. YAMIN emphasizes lightweight, ethical craftsmanship, featuring 18-carat gold-plated brass, freshwater pearls, and intricate enameling. Vikram's creative direction fuses Indian aesthetics with modern sensibilities. The brand's commitment to slow fashion promotes mindful consumption with timeless, limited-release pieces.

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Polimorph - Polite Society

Introducing the Upcycled Lilly Jacket from Polite Society's innovative Polimorph collection. Crafted from damaged and reject denim pieces at the Polite Society Studio, this jacket is a testament to creative resilience. With a detachable flower detail on one side and a handy side pocket on the other, this unique piece redefines sustainable fashion. The Polimorph collection allows for boundless creativity, and despite taking a month from ideation to creation, the result is a jacket that embodies the brand's commitment to salvage and transform.

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Love All - Samesisters

Samesisters, known for their dreamy and minimalistic approach, presents their latest release, the 'Love All' collection. This collection continues their signature style of transforming vintage sarees into distinctive athleisure pieces, which pay homage to the past while maintaining functionality and structure. Although we await more insights into the collection, it's evident that the intricate craftsmanship and the incorporation of clean lines and stripes enhance the vintage saree prints, allowing the clothing to speak for itself through simple yet striking presentation.

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The Quirkies - Two Point Two

The Quirkies by Two Point Two is a collection that celebrates the embrace of our unique quirks while encouraging a journey of self-discovery and inner peace. This collection not only reflects our individuality but also draws inspiration from the tranquility found in the natural world. It's a fusion of fashion and introspection, inviting wearers to connect with their inner selves and the serenity of their environment, ultimately creating a harmonious blend of self-expression and inner calm.

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