Creativity, in its many forms, can be used to spread various messages of joy –– luckily for us, many creatives do so in their own ways –– whether that be art, words, or even one of our favourites, fashion.
Homegrown brand IMWIP (I’m Work In Progress) is one such brand that uses the utility and power of fashion to make people feel accepted and appreciated. As their name suggests, they are big believers of working on yourself to be who you are happy to be, and not what others would expect –– ‘At IMWIP, you are allowed to be both a masterpiece and a work in progress simultaneously’.
As IMWIP believes, happiness is not necessarily a destination –– neither could we agree more, nor could their collections fulfil that value any better.
Explore IMWIP here.
Also, find them on Instagram.
If you enjoyed reading this, we suggest you also read: