- #HGWORLD
- #HGCREATORS
- #HGEXPLORE
- #HGVOICES
- #HGSHOP
- CAREERS
- ABOUT US
- CONTACT US
Are you looking to make your wardrobe a tad sustainable now more than ever? Are the guilt pangs of fast fashion finally hitting hard? We have just the right alternative to help you effortlessly spice up your wardrobe with ethically made clothing.
Say hello to the advent of designer brands reinventing textiles into uber-cool garments that ooze a conscious sentiment and authentic wearability. Studio Medium is one such label championing the cause of creating contemporary clothing that transcends trends.
Studio Medium is an apparel and home textile design studio based in New Delhi that works on a combination of traditional handwoven textiles and resist-dyeing techniques using natural and azo-free dyes.
From using handwoven fabrics to employing hand stitching to finish and piece together meticulously designed apparel wherever possible, the label’s production process is intended to be high on craftsmanship and detail, with a dedicated focus on sustainability.
Medium is headed by Riddhi Jain Satija, a textile design alumni and now a visiting faculty at the National Institute of Design, Ahmedabad. Her work has been awarded at the Elle Decor India Design Awards, the International Craft Awards and The India Story Design Awards amongst others. Her textile art work has also been displayed at the 11th International Shibori Symposium, Arimatsu Japan and at the Tohoku University of Art and Design, Yamagata, Japan.
Its latest Re-Wear collection that translates into Reimagine, Rethink, and Re-Wear - represents the label’s endeavour of re-preserving and re-purposing the by-products of textile processes to rethink at what is ordinarily considered waste.
The visual language for the collection draws inspiration from an impressionist painting by Claude Monet titled ‘Waterloo Bridge, Sunlight Efffect’, and is a sartorial representation of the same. The pieces of wearable art were designed keeping functionality and a rich conceptual language in mind. Think a classic round neck jacket, wrist length sleeves, quilted between layers of handwoven silk organza and cotton which lends a particularly unique texture.
‘We have always thought of what we create and do as prospective heirlooms that our patrons will pass on to generations coming ahead. Currently, we are a very small team of artisans and designers working towards realising smaller goals. However, in the larger picture, we seek to build an inclusive community of practitioners who mutually build together and collaborate to create narratives and experiences never seen before.’
— Studio Medium
Check out their collection here.
If you enjoyed reading this article, we suggest you also read:
