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Sula has been a pioneer in the Indian wine space and has acclaimed a name and loyal following for itself across India. One can say that Sula represents and caters to the need for high-quality variegated wine curation. Introduced at a time where ‘on the go’ is the need of the hour to match our fast-paced lives, the concept of wine in a can is blooming globally. As a society, India is gradually opening up to freer drinking culture and it’s high time we had our favourite coolers in convenient cans. It is also only fit that Sula brings canned wines to India. To this end, this February, Sula Vineyards, India’s biggest winery is launching India’s First Wine in a Can: Dia Sparkler. Dia is a decade-old brand that is fondly remembered by many as their ‘first wine’ with positive nostalgia! When Sula wanted to launch the country’s first wine in a can, Dia was a perfect choice. This sweet, bubbly and refreshing drink needs no mixers, corkscrews or swirling to enjoy; it’s easy to carry and can be cracked open straight from the fridge. Pour it in a tall glass full of ice with a dash of lime or sip a chilled can straight up. A package that expresses perfection, pampering, and style, Dia epitomizes the good life – in a convenient way.
After eight years, Dia will now be available in cans and a one of a kind concept will be executed. “The canned wine market is now worth US$70 million in the US, up from 70% in 2018”, cites Nielsen data for the year to March 2019. It has increased by 125% in the UK which is now worth over £3.6 million. Sula Vineyards will now be the first player in India in this segment, staying true to its ethos of innovation and many firsts.
Rajeev Samant, Founder & CEO, Sula Vineyards says, “At Sula, we are always on the lookout to bring new experiences to our customers. We are thrilled to bring the iconic Dia in a brand new avatar! It is India’s first wine sparkler in a can. Not just convenience, this drink promises all things light, bubbly and refreshing”.
Dia is a perfect wine for those sun-kissed holidays by the beach, or reading a book as the marmalade skies turn to hues of silver or for that oh not so competitive game night or a family binge session on your favourite OTT platform. Two surreal flavours, Sparkling White and Red will be available with this offering. It is comfortable and convenient and represents Sula’s commitment to quality and innovation. We take pride in this homegrown brand and we are constantly amazed by its impact and influence on our urbanscape.
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