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This article explores how Absolut Mixers’ immersive installation, The Absolut Blue Trail, became one of the defining experiential interventions at Echoes of Earth 2025. Through site-specific installations by Trishala Srinivas, Alt-Native, and Rahul KP (Mechanimal), all created using reclaimed materials, the trail used the colour blue as a metaphor for fluid identity, balance, and nature’s hidden intelligence.
Absolut Mixers made a remarkable presence at Echoes of Earth 2025 with ‘The Absolut Blue Trail’ — an immersive art experience that echoed both the festival’s environment-conscious ethos, as well as Absolut’s global “Born Colourless” philosophy. At India’s greenest festival, defined by its long-term commitment to circularity and conscious creation, these interventions stood out as a thoughtful meditation on coexistence, diversity, and the beauty that emerges from nature’s intelligence, which we are only now beginning to understand.
This year, Echoes of Earth invited audiences to discover nature’s hidden intelligence: how it shapes ecosystems, inspires innovation, and offers new ways of understanding our natural world. The Absolut Blue Trail encourages visitors to engage with colour as something fluid, organic, and always evolving. Blue — the central motif and Absolut’s signature colour — became a metaphor for both illusion and equilibrium: a colour that rarely occurs in nature, often through structural balance rather than natural pigments.
Three artists were commissioned to interpret this idea, each creating an installation from reclaimed and repurposed materials sourced by Echoes of Earth. Their installations served as reminders that creativity and sustainability need not sit on opposite ends of the spectrum.
Multidisciplinary artist Trishala Srinivas drew inspiration from the Indian Roller, an iconic Indian bird whose electric blue feathers reveal themselves only in motion. Her work captured that fleeting shimmer — a colour made visible through a delicate play of movement and light.
Artist collective Alt-Native looked to the Peacock Mantis Shrimp, a dazzling marine creature native to the epipelagic seabed across the Indo-Pacific and famed for its dazzling palette and remarkable eyesight. Alt-Native’s installation celebrated the mantis shrimp’s power of underwater visual perception as a form of intelligence, imagining how the shrimp’s expanded visual spectrum could inspire human and more-than-human ways of seeing.
Scrap metal artist Rahul KP, aka Mechanimal, transformed the endangered Gooty Tarantula into a kinetic sculpture — a creature of fragility rendered powerful through engineering ingenuity and resourceful reuse of used and discarded materials.
The collaboration went beyond the trail. Absolut’s dedicated festival stage, inspired by the Mimic Octopus, represented adaptability as a creative force — a powerful symbol of the brand’s belief in blending diverse perspectives, cultures, and expressions. True to its inspiration, the structure changed with each performance, illustrating that identity — artistic or otherwise — can be fluid, responsive, and always evolving.
