Tracing The Cultural Current With ZT International’s Latest Collection

With a fashion forward take on diversity in the Indian subcontinent, ZT international is back and better than ever on the bustling fashion scene with its much awaited first collection ‘Proud Browns’ that launches on 25 April.

The upcoming collection boasts of vivid visuals of the architecture and history of Lucknow. The theme is a larger part of the brand’s creative direction that aims to make it a ‘different city, different campaign’ affair with every drop.

One of the key attributes of the brand is that all its collections are going to be exclusive, there will be a limited number of pieces in each collection and once sold out they won’t be restocked ever. The reason why the label wants to make its drops limited is to shy away from mass produced clothing and engage solely in quality production that focuses on curating each piece with love and care.

“The Indian subcontinent has a lot of art forms and tales that are needed to be explored and spoken about, we are looking forward to exploring and share them with people.

Zero Tolerance is an elaboration of the idea of not giving up, influenced by the cultures of the Indian subcontinent, the house aims to represent South Asian history and heritage in luxury street culture.”

— ZT INTERNATIONAL

The Proud Browns showcases exclusive fabrics sourced from Delhi, Punjab and Uttar Pradesh, with a keen eye for comfort and communications being the primary parameters during the development of the collection that delves into a vibrant storytelling soaked in the cultural potpourri that India represents.

Feature image courtesy Zt Internationals’ Instagram

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