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Galli is reshaping Indian fashion by merging regional craft traditions with bold contemporary design. From Phulkari to Kantha to Aari, the label’s collections honour artisanal labour while redefining streetwear as a medium of identity, culture, and visual storytelling.
What happens when India’s rich textile heritage meets bold, contemporary design?
The result might look like Galli, a streetwear label that combines contemporary silhouettes with age-old textile traditions such as kantha, phulkari, kasavu, and aari from across the Indian subcontinent. Founded in 2023 by Abhimanyu Milan, Galli entered the Indian fashion landscape with a proposition that’s both timely and radical: clothing as a living archive.
The label positions itself as a travelling witness—moving “state to state, artform to artform”—building on techniques, stories, and sensibilities from craftspeople whose work shapes India’s regional identities. The outcome is a vocabulary of maximalist expression that draws equally from local crafts and global abstract influences, resulting in pieces that feel contemporary without severing themselves from tradition.
Galli’s designs evolve through the textures of Punjab, West Bengal, and Kashmir: phulkari embroidery, with its vivid geometry, becomes a conduit for reimagining bold outerwear and statement casuals; kantha stitching, long associated with storytelling and reuse, finds a second life in layered garments that foreground tactility; Kashmiri aari is translated into pieces that blur the boundary between everyday wear and wearable art. Galli’s aesthetic leans toward elevated streetwear and smart casuals, but what sets the brand apart is its commitment to labour and detail. Every garment is the result of hours of artisanal labour, and it shows in the density of thread, the precision of stitch, the sense of weight and character that handmade pieces carry. Their approach mirrors a growing shift among young Indian designers who see clothing as cultural representation — a way of asserting identity in a global fashion landscape.
Instead of treating heritage as static nostalgia, the homegrown label brings traditional Indian artwork into conversation with maximal abstract design inspired by global cues. The result is a bold aesthetic that remains deeply rooted in the country’s cultural landscape. While the Naazneen collection pays homage to Kashmir’s craft traditions through block printing and aari chain-stitching, the festive Kanakam collection honours Kerala’s kasavu craft tradition, which uses very fine threads of gold or silver to craft borders and designs on silk and cotton fabrics.
Galli positions itself as a countercurrent, offering clothing that celebrates individuality, regional identity, and a heritage of artisanship. Its design language combines smart casual styles with elevated streetwear. While the silhouettes align with global street fashion, the craftsmanship clearly reflects Indian traditions. What sets Galli apart is its goal to expand across the country “galli to galli”, capturing often overlooked traditions. As the brand broadens its reach within Indian craft, its pieces serve as both vessels of heritage and modern expression.
Follow Galli here.
