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Dishoom, inspired by Bombay’s old Irani cafés, has become a key player in the UK dining scene. Known for its spicy comfort food, creative cocktails, and Bombay-inspired interiors, it has created a cultural world beyond food. Its latest lifestyle collection extends its Bombay aesthetic to wardrobes and routines, featuring witty Chai Tee, embroidered caps inspired by House Black Daal, and socks for lounging and strolling. This move transforms Dishoom from a popular restaurant to a lifestyle brand, offering fans a playful taste of Bombay at home. Available now on the Dishoom store, it delivers the brand’s charm without the long queues.
Dishoom is a beloved restaurant group inspired by the old Irani cafés of Bombay — vibrant, inclusive spaces where artists, students, workers, and travellers once shared tables, stories, and endless cups of chai. Blending nostalgia with contemporary style, Dishoom offers richly spiced comfort food, innovative drinks, and warm hospitality, all set in atmospheres that celebrate the city’s history and its lively, ever-changing diaspora culture across the UK.
Since launching in 2010, Dishoom has transcended being just another Indian restaurant to become a veritable cultural phenomenon in the UK. By lovingly recreating the fading Irani cafés of Bombay—complete with nostalgic interior decor, bentwood chairs, and retro-inspired house music—Dishoom offered an immersive escape from the grey UK high street and became a defining fixture of modern British dining. Now, the restaurant-turned-lifestyle brand is taking that distinct Bombay aesthetic beyond the dining room.
Dishoom’s latest store collection is a curated drop of “thoughtful Bombay-inspired goodies” that cements their transition from cult restaurant to bona fide lifestyle brand. The drop includes a crisp ‘Chai Tee’ for the essential wardrobe refresh and caps embroidered with the cheeky ‘utterly butterly daalicious’ — a reference to Dishoom’s famous House Black Daal. Even the sock drawer gets an upgrade, with staples designed for “lounging, shuffling, strutting and strolling.”
For a brand that understands its customers buy into the atmosphere as much as the menu, the drop is a savvy evolution. The collection is now available on the Dishoom store, offering a slice of Bombay cool without the infamous queue.
