Inside A Mumbai Concept Store Championing Rental Fashion & Inspiring Conscious Living

Two Extra Lives' ethos revolves around giving rare beauties a second chance.
Two Extra Lives' ethos revolves around giving rare beauties a second chance. Two Extra Lives

Far beyond a traditional retail space, Two Extra Lives represents a journey of inquiry into the profound changes in our society, aiming to anticipate and be inspired by these shifts rather than being guided solely by seasonal collections. Located in the heart of Pali Village in Mumbai, Two Extra Lives stands as a symbol of conscious fashion and sustainable living. 

Two Extra Lives' ethos revolves around giving rare beauties a second chance. This multi-designer, rental, concept store is a haven for highly curated fashion items sourced from small towns and cities worldwide. By offering these items on a rental basis, the store aims to break free from the cycle of fast fashion, reducing contributions to landfills and promoting a more sustainable lifestyle. The store's mission is rooted in the belief that smarter consumption habits lead to a healthier tomorrow for both individuals and the planet.

The store's product selection features pieces by niche designers and artisans from across the globe. From clothing and handmade jewellery to shoes, bags, and other one-of-a-kind accessories, each item is meticulously handpicked and curated for its quality, sustainability, and unique story. The collection includes luxury, vintage, upcycled, recycled, and handmade pieces, ensuring a diverse range of options for the discerning shopper. With a focus on good fits, fine fabrics, and suitability for the Indian weather, Two Extra Lives offers a curated selection that resonates with the brand's core values.

Two Extra Lives aims to challenge the conventional norms of fashion consumption and pave the way for a more sustainable future. By supporting small communities and villages in India, diverting funds towards climate change initiatives, and championing artists and creators, the store seeks to create a positive impact beyond its walls. Through its circular fashion model and dedication to quality, sustainability, and personal attachment to each item, Two Extra Lives invites customers to join in the quest to salvage humanity and preserve the planet for generations to come.

In a world where fashion often contributes to environmental degradation, Two Extra Lives stands as a beacon of hope, offering a sanctuary for conscious consumers and advocates of sustainable living. With its curated collections, innovative approach to rental fashion, and commitment to social and environmental responsibility, the store embodies the essence of a brighter, more conscientious future for the fashion industry and beyond.

Located at Bungalow 111, Dr. Ambedkar Road, Pali Village, Bandra West, Mumbai, Two Extra Lives invites visitors to explore its physical space and immerse themselves in a world of conscious fashion. The store's ambiance reflects its commitment to sustainability, with thoughtful design elements and a welcoming atmosphere that encourages mindful shopping. 

You can check out their page here.

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