Born from the house of TTK Healthcare, Love Depot, a game-changing e-store, aims to bridge the 'pleasure gap' in the country. When looking at the current state of sexual wellness brands in India, there are often two main concerns. First, Sex toy users across both metros and non-metro cities find it difficult to reach the price point. Additionally, due to the lack of awareness, up to 19% of females find sexual wellness products complicated to use.
Prior to going to market, Love Depot partnered with Unomer Inc. to run a sexual wellness survey in the Indian market and the figures speak for themselves. A random sample of 1300 people and a booster sample of an additional 600 people were surveyed anonymously across states in the country to delve into sexual activity and wellness around the country. There are some key findings that showcase the general attitude towards sexual wellness.
Firstly, there is a common misconception, that sexual lubricants help when it comes to birth control. Simultaneously, the top two reasons for not using sex toys are addiction and it being considered as a bad habit, by almost 75% of people surveyed. With the launch of Love Depot, TTK Healthcare aims to not only bridge the availability and affordability gap in India but also aims to create sexual awareness and education.
Their current campaign #ThePleasureIsAllYours seeks to widen the discourse around sexuality. Partnering with Dr. Tanaya Narendra, also known as Dr. Cuterus, they will be delving in the nuances of sexual wellness and pleasure. In addition to spreading awareness they also hope to educate the Indian consumer on the nuances of sexual products beyond a traditional approach.
With a wide assortment of products across categories, they are catering to individuals across all genders and sexual orientations. Love Depot features products from leading brands across countries like the USA, Canada, Germany, Japan, China and Austria with brands such as plusOne, Love Honey, We-Vibe, Je Joue, Satisfyer, as well TTK Healthcare’s own brands Skore and Mschief, among others. All their products are available within the price spectrum of INR 600 to INR 30,000; making them accessible and affordable to Indians across the country.
Find out more about their products here.