The Jaipur Watch Company Blends Traditional Art & Heritage With Contemporary Design

When I was fifteen, my uncle gave me a stainless steel watch with a white dial, black hour and minute hands, a sturdy steel strap, and the words “Swiss Army” etched on the bezel. It is the only watch I’ve had till date. It is dependable and elegant in its simplicity and perfectly represents my personal style. It is one of my most treasured possessions. Humankind has created various kinds of accessories over the years but shoes and watches, have always fascinated me the most. It is an extension of the person wearing it and reveals much about their tastes.

Today we are going to explore India's first micro luxury watch brand, Jaipur Watch Company. What makes their watches unique is how it incorporates national artistry and history into their process of creation. During his childhood, the creator of the company, Gaurav Mehta found himself immersed joyfully in philately and studying historic coins. For this young learner, brimming with curiosity, stamps and coins unlocked a yet undiscovered treasure trove of extraordinary stories — tales of his native state of Rajasthan and of the glorious past of his own homeland.

Gaurav was always tinkering around with his father’s tools and one day….Eureka! He came up with this ingenious idea of fashioning his own special timepiece. It was born out of an expression of himself, an extension of his interests, and one that would become Jaipur Watch Company’s signature style in the later years. It was on the day that Gaurav made his first Coin Watch. Even though it was fashioned a bit crudely using some basic methods and a loaner watch, that single spark of an idea went on to redefine luxury watches in India.

In 2013, Gaurav launched the Jaipur Watch Company. Their first watch was launched using a real coin from the colonial era. From humble beginnings, the company has managed to achieve a lot over the years — starting from establishing a gold watch manufacturing plant in India, to initiating white-label manufacturing and even holding the record for launching India’s first 3-D printed watch in stainless steel. From Jaipur Watch Company, you are guaranteed an exquisite handcrafted limited edition selection of timeless pieces that exude tradition with a subtle dash of contemporary design. Each watch is handcrafted meticulously with the finest gold and utilizes state-of-the-art parts and machinery. They can be cherished as an heirloom that feels worthy to be passed down to the next generations.

But what is the secret behind such elegant designs? Crafting a bespoke luxury watch is an art, where timepieces become personalized reflections of their owners, each narrating a unique tale through its dial. The company collaborates closely with its clients to understand their vision, transforming cherished monograms, coins, and motifs into timeless heirlooms. Through a captivating exchange of ideas, the company’s group of expert watch designers weaves these concepts into exquisite sketches or digital renditions, capturing the client's desired essence. The meticulous detailing and refinement take shape in 2D drawings, ultimately culminating in a breathtaking 3D model that exudes unparalleled beauty. Besides customised watches, Jaipur Watch Company has some beautiful watches on their shelves, as weel, for you to choose from.

What is history if not a study of time? And what is the most well-known symbol of time if not a watch? While the top-notch materials used in the manufacturing process of each watch are why they bear such a hefty price tag, it is the creator’s philosophy that appeals more to me. How seamlessly he has blended in Indian history through traditional paintings and rare artifacts of time such as old coins and stamps, and combined it all into one of the most aesthetic and useful products in the world — a watch.

Gaurav Mehta also enjoyed immense success in the second season of Shark Tank.

Follow Jaipur Watch Company here and have your unique customized luxury timepiece made today! 

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