'White Noise': Cord's Latest Collection Is An Ode To Liberation And Nature

In a world that seems to spin faster with each passing day, where the noise of daily life threatens to drown out our inner voices, there arises a longing for simplicity, a respite from the relentless clamour. White Noise, Cord's latest collection, not only acknowledges this yearning but embraces it wholeheartedly.

At its essence, White Noise is a unique expression of the human yearning for liberation from life's complexities. It stands as a sanctuary amidst the bustling modern world, offering wearers a path to rediscover their true selves, where simplicity and authenticity reign supreme.

Cord, established in 2015 by Neha Singh and Pranav Guglani, is a homegrown Indian label epitomising the fusion of tradition and modernity. Drawing inspiration from their travels and the beauty of nature, Cord's creations are imbued with a sense of nostalgia that resonates deeply with its audience.

The brand's ethos is aptly encapsulated in its White Noise SS'24 collection, where Indian craft meets contemporary aesthetics in perfect harmony. Each piece is a testament to Cord's commitment to quality and functionality, designed not just to adorn the body but to elevate the spirit. From flowing silhouettes to tailored ensembles, White Noise offers a diverse range of garments that exude effortless elegance and calmness. Soft hues, earth tones and fabric art detailing characterise the collection, mirroring the serene simplicity of a canvas waiting to be adorned with life's vibrant experiences.

But beyond its aesthetic appeal, White Noise carries a profound message — a reminder to slow down, embrace the beauty of simplicity, and find solace in the quiet moments amidst the world's noise. It is a celebration of authenticity, of stripping away the layers of pretence to reveal the true essence within.

In a society that often equates complexity with progress, Cord challenges the status quo with White Noise, offering a refreshing perspective that champions the beauty of simplicity. This collection speaks to the soul, inviting wearers to pause, reflect, and reconnect with what truly matters.

As we navigate the ever-changing landscape of fashion, Cord reminds us of the enduring allure of timeless elegance and the transformative power of simplicity. With White Noise, Cord invites us to embrace the beauty of imperfection, to find liberation in simplicity, and to revel in the quiet moments that define our true essence.

Follow them here.

f you enjoyed reading this, here's more from Homegrown:

A Homegrown Guide To Offline Mumbai Thrift Stores

Could Aradhita Parasrampuria's Biomaterials Be The Future Of Sustainable Fashion?

Indian Label AKHL's Evocative Aesthetics Redefine The Boundaries Of Homegrown Design