Over the years, Instagram has truly evolved into a creative playground unlike any other. While the fashion world is always buzzing with newer and fresher talent, there are always a few that make a mark that is unlike anything else we’ve seen before and who stand out for their ability to experiment, their artistic expression, and their unique approach to traditional methods.
Among those creatives, there is a group that has been able to carve a niche of their own due to their unique style and expression. Here is a curation of five such photoseries by creatives from the world of fashion.
I. Kuch Zyaada Hi Kha Liya by Stamp Duty
Subverting the stereotypical streetwear narrative with their shoot is Stamp Duty, a street-inspired, gender-neutral, slow fashion label based in Mumbai that is a conceptual exploration of contemporary silhouettes that draw from vintage Indian aesthetics. Informed by a passion for culture, art, music, visual aesthetics and the every day, their latest project has a teammate’s grandparents as muses to shift the perspective of streetwear as something only for young individuals. With grandmas dressed in stylish overcoats and sipping their teas, it’s everything and more that we want from a fashion shoot.
II. Motia - From Daado’s Garden by Sajjal Sajjad
Some photoseries are nostalgic trips, a way of tapping into a loving memory and recreating that through fashion and artistic expression. It is this very process that led to 23-year-old Pakistan-based fashion photographer and concept designer’s series Motia - From Daado’s Garden. With concept, costume design and photography by Sajjal herself, the photoseries draws from her childhood memories. Of the series, she says, “Growing up in my grandmother’s house I used to pick motia from our beautiful garden for her to wear as earrings. It was a daily morning ritual for years until we moved to Lahore. Even after all these years the wonderful fragrance of motia takes me back to those moments in the garden where I photographed on my first film camera when I was a six years old. This editorial is totally inspired from the early experiences I had as a child in my daado’s garden.”
III. Pink is Visible by Saurabh Basu
In the race to assign everything a gender even colours have been gendered. With this series photographer Saurabh Basu wants to move away from this narrative. He says, “The series is based on the colour pink and how it is visible throughout the entire frame breaking the stereotypical mentally of people tracking towards every single genre, style, nature and colour as masculine or feminine. The colour pink has no gender, it is as neutral as the any other colour represents.” To break this mindset model Joan Dominic Rai has styled a perfect pink attire by joskai to hold the look in a plain and simple white background to distinctly attract the primary colour pink.
IV. Poochoodal shot by Arun Gnanavel
Shot by photographer Arun Gnanavel, Poochoodal is made with an effort to interpret the stages of a woman’s life through flowers . The vision is inspired from the vintage pictures and articles of Tamil women through history. The flowers used in the series are a styling metaphor like the lily which marks birth , the Palmyra leaves and flowers are actually used in Puberty ceremony, the Poo (Flower) jadai , a hair accessory worn in the wedding day with bindi and dual mookuthi shows the essence of Tamil bride, Kanagambaram (firecracker flower) is used to depict her dependance after marriage . The series ends with an amalgamation of all flowers travelled with her to show the end of her fragrance.
V. The Trio by Agou
Manipur-based fashion digital creator and model Agou had free time on his hands and decided to source clothes from designers and collaborate with them. In a bid to do something different and unique he had the idea of bringing in more people— Ojas Tyagi and Mrigank on the shoot and create some magic. “The inspiration behind this is Clean, classy and minimalist” he says of the shoot. Shot by photographer Dhana Maibram and styled by @lhouginlen the trio dons Lovespace ( a collection empowers you to express your desires, and glorify your love adventures, their clothes reveal your truest desires and emotions that are raw and beautiful) outfits for the shoot.
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