House Of Sōhn Collaborates With Artist Oona For A Unique Fashion And Art Exhibition

Est. Form

Published on:

08 Jun 2021, 12:27 pm

3 min read

Sohni Patel’s fashion label House of Sōhn and Mumbai-based artist Oona have set up a creative collaboration in the form of an exhibition showcasing an interdisciplinary creative collective by the two artists. The collaboration grew organically between the two friends – Oona, a visual artist practising globally and currently based in Mumbai, and Sohni, the founder and head designer of House of Sōhn. Whilst Oona’s art visually serves as a free-flowing interaction of colour and movement, inspired through experience and memory, Sohni designs clothes with clean cuts and neutral palettes reflecting unrestricted femininity and emotions through texture and form. Although their individual practices are in separate disciplines, an instinctive and experiential drive marks a starting point for both.

Set to launch on 14th December, the creative collective termed Est.Form blends the traditional boundaries of fashion and art, presenting the two mediums as a response to each other as well as a unique proposition of a new form that defies categorization. Their collaboration results in work that is realized both on canvas, and off the canvas, onto cloth. The duo will be creating and presenting a combination of paintings on canvas and interactive installations they call “skins”, an existing part of Oona’s signature textile-alteration artworks.

Creative Collaboration by House of Sōhn X Oona

Oona’s art revolves around what she calls “daily pockets of experience and memory” which are sort of left behind after most of the impressions absorbed from the world around us are washed away from the mind. Speaking from her studio in Mumbai, Oona says - “Est. Form is where creativity is free and form is boundless. It addresses how art is consumed and facilitates an unapologetic dialogue on collaboration, conversation and creation. Edition I is intentionally meant to be radical and uncommon. Here, art is no longer restricted to a white wall and fashion engages equally as a vital form of expression.”

Adding to her co-creator, Sohni says - “We hope that the freedom embodied by Est. Form will encourage reflection and growth; a culture of co-creation and innovation that inevitably encourages society to progress. Edition I is the first step of many towards this goal.”

Creative Collaboration by House of Sōhn X Oona

Her collaboration with the fashion label House of Sōhn has resulted in the creation of a unique identity exploring culture through unique artistic collaborations and storytelling.

In advance of the exhibition, Est. Form will be hosting Soho House, Mumbai’s upcoming Fashion For Brunch on 7th December 2019, at Cecconi’s restaurant, as part of the monthly series held at Cecconi’s restaurants around the world. The event will set the foundations for Est. Form’s upcoming launch and will involve a presentation and conversation with the founders, moderated by Cecilia Oldne. The event will also preview an installation-style artwork.