Homegrown

FRESH ON HOMEGROWN

heir stories and histories are almost always intertwined with those of the spices themselves.
Piyush Pandey's campaigns for Fevicol, Cadbury’s 'Kuch Khaas Hai', and Asian Paints’ 'Har Ghar Kuch Kehta Hai' redefined how brands communicate with Indian audiences.
The Homegrown Culture Bulletin
It started with the duo reaching out to multiple creatives, asking them to send an object from their own kannadi cupboards — something they couldn’t throw away but couldn’t quite explain why they still kept.
Through projects like R We American, Humza merges streetwear with South Asian tradition, creating darker, defiant art that challenges stereotypes and reclaims cultural symbols.
Echoes Of Earth 2025: India’s Sustainable Music Festival Returns Bigger, Greener, & Wiser
What The Taj Mahal Tells Us About The Politics Of Built Heritage In India
Sanjith Hegde, shauharty, Poetic Justis, Dreamhour, Dokodoko, Yashraj, NEVERSOBER, and Arshaq Malik, are pushing the envelope for what a homegrown music video can be.
Sajid’s portraits blend realism with imagination, showing ordinary workers not as symbols of pity or struggle, but as skilled professionals whose labour holds society together.
Drawing inspiration from teacher Keshav Gavit’s innovative approaches, the school replaces traditional rigid classrooms with open, adaptable spaces that promote play, exploration, and teamwork.
On 'Farookh', Delhi-Based Rapper shauharty Reimagines Power Through Self-Awareness
The showcase takes a deep dive into the Indian comic scene and the world of self-publishing, highlighting zinesters, comic artists, illustrators, and independent publishers.
Between Sustainability & Statement: The Changing Landscape Of Indian Thrift Culture
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