There are new and refreshing new expressions of innovation all around us and the Indian textile industry is no exception. Since its inception in 1978, Nand Kishore’s Jaipur Rugs has evolved into one of one of India's largest manufacturers of hand-knotted rugs. The brand is renowned for its quality, inventive designs, and artistry. Their latest Janwar Collection is a labor of love of spectacular ideation and impressive presentation. The brains behind the designs for the Janwar Collection is artist Kunaal Kyhaan Seolekar. It challenges traditional norms by deviating from the usual rectangular shape found in most floor rugs. The motifs on the rugs pay homage to the various indigenous tribes from Rajasthan.
The design concept behind the Janwar Collection is seamlessly complemented by the presentation of the photographer Hansraj Dochaniya. Hansraj Dochaniya believes that the purpose behind an image is crucial in his photography, regardless of whether it is a single portrait or a series of photos. It is important to present the subject or theme in a way that effectively communicates with the viewer. The subject becomes the focal point of the entire composition, with their facial expressions, body language, and surroundings adding depth and meaning. By incorporating the various elements found in the Janwar Collection design concept, Dochaniya carefully planned and directed the photo shoots around a specific theme.
The Bhil community, featured here, is known for their annual dance-drama honoring the Goddess Gavari. During this performance, the participants come together to create various shapes and motifs, such as a human-elephant. Their performances also involve storytelling, dance, tribal customs, historical re-enactments, and satirical political commentary. This collection represents a harmonious celebration of the natural and artistic forms inspired by the mysterious charm of ancient Indian culture, tribal communities, and the captivating appeal of wild animals.
"As an artist, my work tries to cross paths between culture and subject identity. While doing so, it creates an intersection point where the visual magic happens."Hansraj Dochaniya
Check out the Jaipur Rugs' Janwar Collection here.
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