The Richter scale is used to measure earthquakes. Before it existed, earthquakes were judged subjectively by observing their effects at the epicentre. Sometimes I wish someone had invented something like that for love — a measuring scale to tell us just how knee-deep we were. But then again, you often feel the ripples and aftershocks of love days, months, or even years after it has passed. A little like an earthquake, no?
Alternative-folk and indie artist Binglebog’s newest single, 'Heart On A Richter Scale', and its accompanying music video from their upcoming EP, 'Fruits of Solitude', tries to capture that very idea: finding a tangible way to prove the depth of love. The song feels like something you’d sing at a campfire on a chilly winter night as the fire crackles, or on a quiet day by the beach with waves crashing gently against the shore. With an electric guitar gliding in the background and soft, jazzy percussion holding it together, the track tells the story of a quiet, steady kind of love — one that doesn’t need to be announced, but can be felt long after the words fade.
Its music video, directed by filmmaker Raabiya Marici, was shot in Valiyaparamba, a small coastal village in Kerala. From the first shot of a group of kids running towards the guitar case placed in front of them with child-like joy and enchantment, the video has a tangible purity to it. Set against the backdrop of Kerala’s beaches and coconut trees, with ammachis (grandmothers in Malayalam) snapping along to the beats of the song, the video taps into slow life drawing parallels between that and the wave-like love Binglebog is singing about.
By capturing ordinary people in their natural environment, the video leans fully into the song’s unhurried, warm spirit. The spontaneity of the camera allows moments to unfold naturally, smiles forming without cue, glances shared without performance, creating an unfiltered sense of connection that transcends language altogether. There’s a raw honesty to the way the villagers respond to the music, as if rhythm alone is enough to bridge every gap. It’s the kind of authenticity you can experience only far from the noise of car engines, construction work, and the constant rush of the city.
The song and the video find space in our hearts and on our screens for emotions that shouldn’t be rushed — emotions that need time to surface, settle, and be seen. Ultimately, 'Heart On A Richter Scale' is less about measuring love and more about feeling it: through the stillness, the pain, and the small pockets of time life offers us. And maybe love doesn’t need a scale at all; maybe it just needs a beach to run to and waves to play with.
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