In the bustling city of Mumbai, where tradition intertwines with modernity, filmmaker Yash takes us on a journey through the lens of his campaign film. This visual feast blends the sartorial splendour of golden-age Bollywood with the vibrant chaos of Mumbai streets. More than just a nod to nostalgia, the film delves into India's rich heritage of gender-fluid fashion. It unfolds like a technicolour tapestry, showcasing lush tones and splendid Indian jewellery adorned by the characters who move through the backdrop of the city's landscape with confidence and grace. From the rhythmic clatter of local trains to the shared intimacy of a paan vendor, the film captures the essence of Mumbai life in all its warmth and vibrancy.

The magic of the film lies in the city and the characters. Adorned in stunning brocade prints and Banarasi silk sarees, their outfits whisper the stories of a rich sartorial heritage. Golden maang tikkas and intricate arm cuffs add a touch of regal opulence; a nod to the timeless aesthetics that resonate in modern Mumbai. This isn't just fashion; it's an embodiment of cultural identity; a conversation between generations.

The film further takes us on a journey through the pulse of Mumbai, capturing the essence of daily life. From the local trains to scenes of characters savouring paan and drinking coconut water, Yash creates a vivid portrayal of Mumbai's eclectic charm, not forgetting the glorious kaali peeli. The inclusion of traditional activities like palm reading and indulging in gulab jamun adds a touch of authenticity, grounding the film in the rich cultural tapestry.

Yash, known for his eclectic taste in movies, music, and design, has carved a niche for himself by prioritizing visuals, premises, and characters in his storytelling. This latest campaign film is a testament to his distinctive approach, as he transports audiences to a world where the glitz of yesteryear's Bollywood meets the modernity of Mumbai.

You can follow his work here.

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