#HGEXPLORE

Homegrown Labels Riding A Wave Of Creative Exploration

Riya Sharma

The post-pandemic lifestyle has cultivated an edgy code of fashion, one that is not just limited to ready-to-wear collections and accessories but reflects a desire to build an inclusive way of expressing one’s individuality; a joie de vivre fulfilled by inclusive apparel, creative exploration and all that jazz.

Bookmark these emerging brands that we are betting on big time this fall.

I. Roch Studio

The niche luxury fashion label reflects a feel-good aesthetic along with comfortable designs that boast a highly conscious and ethical appeal. Carving its own niche in the fashion industry as a fun and carefree brand that actively experiments and explores creative areas that go beyond the binary, Roch plays upon the belief that clothes and colours have no gender.

Check out the label here.

II. Two Point Two Studio

Playing on the ideology of ‘Beauty in imperfection’, Two Point Two emphasizes a future of fashion that aims to create a third identity that moves away from the binary. Oversized clothing that celebrates finds unity in diversity; the label is a part of a fresh crop of avant-garde labels in the country. Explore the label’s collection and you will discover luxury co-ords, dual-toned rompers and a layers-on-layers extravaganza.

Check out the label here.

III. Between Culture

Redolent of pre-millennial Ann Demeulemeester and Nancy Dojaka, Between Culture is the perfect fit if subversive chic is what you’re going for. Pleats, patterns and cut-outs come together with a natural dyeing process and organic fabrics, this is an in-house passion project that limits its production to limited pieces that are far from the cliches typically associated with limited edition brands.

Check out the label here.

IV. Fucking Poser

Denim galore is our impression of Fucking Poser, an Instagram-based brand offering trans-seasonal wardrobe additions. Working with conscious materials to create distinctive pieces that amalgamate vintage aesthetics and contemporary silhouettes, their lavish take on denim is a hit with both fashion insiders and enthusiasts.

Breathing a new life into repurposed textiles, the label’s sustainable range of apparel includes covetable workwear shirts, tote bags, patchwork pieces and much more.

Check out the label here.

V. The Rover Journal

Tagging itself to be a lifestyle brand that curates mindful experiences for its customers, the label was started as a response to the accelerated growth of consumerism and overconsumption of clothing that puts a strain on resources. Envisioning the potential in developing methods and processes that create valuable fashion supply chains that don’t burden the environment, they started a slow and circular fashion sustainable brand with a retro feel and aesthetic.

Check out the label here.

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