#HGEXPLORE
This Bindi Claims It Can Save The Lives Of Thousands Of Rural Indian Women
“Bringing simple tech into complex customs.” - Gizmag.com
Grey Group
Why do Indian women need this?
If
So how is the Bindi supposed to work?
Watch the video campaign below:
“In a nation of over 500 million women, bindis were no longer just a symbol of beauty.”
Who stands to benefit from this and how will the distribution work?
Does it actually work?
Dr. Chandrakant Pandav
“applying iodine to the skin might work, provided that it is in a higher concentration.”