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In the landscape of Indian pop music, a new luminary has emerged under the moniker JAFA, a persona inhabited by the 22-year-old singer-songwriter and producer Ananya Jafa. Her latest sonic creation, Parchment Skin, released on the Molfa Music label, marks the culmination of a narrative journey that commenced with her debut single, Two Thousand Eighteen. This new track delves into darker emotional territories; presenting a haunting portrayal of violence and instability through evocative lyrics and unconventional harmonies.
Molfa Music, known for nurturing young talents and fostering a culture of innovative storytelling, has helped Indian pop music to evolve of into a globally resonant genre. With Parchment Skin as a pivotal chapter in JAFA's artistic journey, Molfa Music continues to champion homegrown creators and spotlight the narrative potential of Indian pop music on the global stage.
The genesis of Parchment Skin is rooted in JAFA's previous works, where she artfully explored themes of emotional fragility and reflected on the nuances of loss . Collaborating with Delhi-based bassist and music producer Gaurav Chintamani, JAFA crafts a cinematic soundscape that intricately weaves dissonant harmonies into the fabric of the song, enhancing its narrative depth and unsettling allure. Describing the song as "weirder" and a departure from her earlier releases, JAFA delves into the psyche of a character consumed by violence, as depicted in lines like "You and your parchment skin/ Boiled like old leather/ Still tender/ From beating you last night."
The accompanying music video for Parchment Skin, directed by Yuvraj Singh, continues the narrative arc established in JAFA's previous visuals while offering a visceral exploration of deteriorating relationships in the digital age. Yuvraj's direction brings forth the eerie and psychological dimensions of the song; depicting a world where social media entrapment intersects with personal turmoil. The video unfolds as a visual testament to JAFA's multifaceted storytelling prowess; expanding her thematic repertoire to encompass psychological dramas and unsettling horrors.
JAFA's artistic identity is a fusion of diverse influences that reflects her quarter Naga, quarter Bengali, quarter Rajput, and quarter UP-ite heritage. Raised on a musical diet ranging from Eminem to Kendrick Lamar to Regina Spektor to Taylor Swift, JAFA's eclectic tastes manifest in her genre-defying soundscapes. Her collaboration with Molfa Music signifies a broader movement within the Indian pop landscape, one that's spearheaded by creators dedicated to crafting intelligent narratives and pushing artistic boundaries.
Follow JAFA here and watch the music video below.
