Even if you know a little something about India, you are definitely aware about the country’s excessive wedding culture. Especially with hordes of Bollywood celebrities tying the knot in the recent past and Isha Ambani and Anand Piramal’s rather extravagant wedding festivities, India’s obsession with weddings has come to the forefront and how. Also, photographs of Priyanka Chopra and Nick Jonas’ s week-long wedding celebrations allowed not just Indians but fans world over to vicariously witness the shebang that is the quintessential big fat Indian wedding.
Indian weddings act as peepholes into Indian culture, complete with traditional practices, age-old rituals and most importantly, mouth-watering food. “You haven’t been to India until you’ve been to an Indian wedding.” This isn’t just unsolicited advice that most people give already overwhelmed tourists, but a company’s tagline. A company that has tapped into Indian weddings’ untapped potential of being the ultimate tourist attraction.
Join My Wedding is a website that allows tourists to purchase tickets to be a part of Indian wedding festivities. The couple allows engaged couples to put details of their wedding up on the portal and lets tourists be a part of the wedding of their choice for just $250. The funds collected through the sale of tickets are vie between the company and the couple. The website also allows guests to pick the geographical location where they’d like to attend the wedding.
“The monetary contribution I made was the best and easiest to thank the couple for their hospitality and this extraordinary experience,” said Adam Swanky, 20, who is an American citizen and attended an Indian wedding through Join My Wedding. This unique experience is cherished by not just the tourists but the hosts as well. “My family couldn’t wait to meet our special guests on the big day and explain all the beautiful Indian wedding traditions to them,” said Urvi Ambavat and Paras Sah, a host couple from Mumbai.
Wedding tourism is just a small part of India’s already booming wedding industry. India’s wedding industry is at present valued at approximately $40 billion and is said to be growing at an alarming pace.
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