Accessories hold a unique place in our lives, often overlooked but undeniably intertwined with our cultural identity and personal expression. Our bling, our baubles, our bits and bobs, they're more than just add-ons. They serve as silent storytellers, reflecting the ever-changing social and cultural norms of our time. What is truly remarkable about the accessories we integrate into our lives is their ability to, much like our behaviour and clothing choices, become an intrinsic part of our culture. They, in their own right, evolve into zeitgeists.
A brand that encapsulates this philosophy is VegNonVeg, a multi-brand sneaker boutique committed to being a community-first establishment in India. With a culture-to-commerce approach, VegNonVeg aims to lead the way in movements rooted in music, art, fashion, and beyond.
Ever seen a Jhumka take a liquid form? Well, now you have. With its Indian roots in mind, VegNonVeg is introducing its first-ever jewellery collection, marked by an overarching whimsical aesthetic. The collection takes the classic and flips it on its head, creating pieces that can vibe with both Indian wear and streetwear, exemplified by the transformation of the classic Jhumka into a more fluid, molten form - a piece that complements both Indian wear and streetwear. Crafted from brass and finished with silver and gold plating, each piece exudes a cool gender-fluid personality.
Among the standout pieces, the VegNonVeg Drippy Earrings stand out for their impressive, futuristic design that adds an edgy flair to any ensemble. These earrings are showcase VegNonVeg's innovative approach, blending bold shapes with a touch of avant-garde. Another striking piece is the VegNonVegOG ear cuff, an abstract representation of their brand name that promises to be the focal point of any jewellery collection. Its unconventional design gives a sense of individuality and fearless expression. Completing the collection are molten metal hoops and a line of essential hoops that serve as versatile, must-have accessories for any fashion-forward individual.
Since its inception in 2016, VegNonVeg has evolved from a sneaker boutique to a cultural force that influences both sneakers and pop culture. VegNonVeg's design ethos pays homage to the rich cultural heritage of India while blending in contemporary silhouettes. This juxtaposition reflects their commitment to being a streetwear brand that is deeply connected to its roots, relevant in the present, and forward-thinking for the future.
"VegNonVeg" - two words that couldn't be more different, yet here they are, united by a love for sneakers and street culture. This fusion of opposites isn't just a name; it's a philosophy that extends seamlessly into their jewellery collection. Along with playing a part in shaping cultures, they're redefining jewellery too.
Grab your VegNonVeg's avant-garde Jhumka collection here.
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