The Powerpuff Girls were a defining symbol of late ’90s TV — three supercharged girls created in a lab who fought crime before bedtime. Each had a clear role: Blossom was the leader, Bubbles the heart, and Buttercup, the tough one. Together, they were bold, hyperactive, and deeply committed to saving the world, often several times a day. But what if there was a fourth one? One who was less into fighting villains, and more into altered states of mind?
That’s the premise behind FULLPOWER Puffgirl, the debut collectible from Mumbai-based art toy studio Ramukru. Seated cross-legged in meditation, her massive single eye beams out from a neon swirl of green, pink, and yellow. With a tiny joint in her hand and an acid tab parked right on her tongue, her only mission is enlightenment and peace.
Ramukru is India’s first designer toy company. Their name comes from the Parsi-Gujarati word for toy, reflecting the studio’s mission — rooted in local culture, driven by global curiosity and imaginative expression. Founded in 2024, Ramukru is looking to kickstart the art toy movement in India with a mix of irreverence, craftsmanship, and cultural commentary. Their FULLPOWER Puffgirl figure is hand-cast in PU resin, standing at a solid 7.2 inches and weighing in at 876 grams. Only 50 pieces of this limited-edition collectible exist in the world out of which 35 remain.
The character speaks directly to Indian subcultures especially Goa’s psytrance circuit or the forest raves in the mountain retreats of Kasol. The bright colors and laid-back posture evoke that mix of spirituality and counterculture that’s familiar to many who’ve experienced or lived within these spaces.
In a clever twist, Ramukru takes a beloved children's cartoon and repackages it for grown-ups — those who might’ve once watched the Powerpuff Girls punch monsters and now find themselves getting high and partying, enjoying the spoils of their youth. Lying at the intersection of pop culture and personal history, FULLPOWER Puffgirl sparks a different kind of nostalgia. It speaks to a generation that grew up fast but still looks for wonder in strange places — whether that’s through design, memory, or the escapism of substances.
Get yours here.
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