Streetwear has always been a movement that amalgamates the cultural essence of the locales in which it exists. Across the landscape of Homegrown streetwear, there’s a palpable authenticity in the way that even global brands are adapting and collaborating with local creators, communities, subcultures and products to put out drops that stand out in the unique way they incorporate cultural motifs and refrains into their identity and function.
Indian rolling paper brand Kaagazz’s recent collaboration with global streetwear boutique Extra Butter is yet another example of this unique form of cross-cultural poetry in motion. ‘TheMatchBox’ is a limited edition 4/20-themed drop that draws on the distinct cultural traditions of Indian matchbox art. The bundle will give you exclusively designed rolling papers, a t-shirt and an assortment of other goodies.
The design and aesthetic of every item in the bundle is a direct nod to the colours and themes that have been popularized by traditional Indian matchboxes; intersecting Extra Butter’s sharp global lens and Kaagazz’s focus on bringing distinct aspects of Indian culture to the fore.
The unquestionable stars of the show iare the rolling papers and the t-shirt. The rolling papers are incredibly premium and their overall design is a sumptuous blend of the New York-inspired influences of Extra Butter and the rich South Asian visual aesthetic of Kaagazz. The t-shirt, similarly, has an impossible-to-miss graphic design that invokes the free spirit of 4/20 as a cultural festival, while still allowing you to look sharp and put together.
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