While the trend bandwagon seems to swoop us all in, the onus of making cyclical fashion choices is the sign of a true fashion visionary. This is why we draw the spotlight on up and coming ethical labels pushing the envelope of conscious consumerism.
Championing the font of slow and sustainable fashion is Homegrown brand Urban Darzi.
The brand name quite literally translates to tailor in Urdu, and is is derived from the Persian root ‘darzan’ which means ‘to sew’. Urban Darzi is an artistic amalgam of functional aesthetics and steady repurposing one man’s waste to another man’s couture!
The label’s creative process consists of stitching together pre & post-consumer + industrial waste, such as textile and household furniture and seamlessly upcycling it through responsible design practices into everyday living products.
The brand revolves around 3 operational segments, which feature capsule collections that embrace functionality, ethical craftsmanship, and innovation. The label’s ‘Get Darzied initiative allows customers to bring in their old garments that are spruced up by the Darzi team into vibrantly chic silhouettes. From tote bags to up-cycled shirts, the label stands out with its one-of-a-kind approach geared towards circular fashion.
Check out the label here.
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