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The phrase ‘out with the old, and in with the new’ seems to have lost its charm as more of us are opting to use recycled products and practices of upcycling old items as we get smarter and more conscious about our buying patterns.
If you like me find yourself drawn to circular shopping practices and find an innate satisfaction in the sourcing hunts through thrift shops and flea markets then it’s time for you to take it to the next level. Pressing the delete button on fast fashion isn’t enough, it’s time to follow suit with fast furniture choices as well.
Skip out on the usual rigmarole of browsing through fleeting décor inspiration and invest in some antique furniture and homeware all from the comfort of your personal space. Add character to our studio spaces, work setups, or leisure lairs with Pooranawalla, an antique collector’s dream come true.
Founded by Moorthy’s, popularly regarded as a patron of antique restoration and collection, the online platform makes shopping for vintage furniture an explorative learning experience.
While choosing to adopt vintage is sustainable and conscious, part of the process is soaking in the context and historical significance of each beautiful treasure adorning your house. A Mumbai-based studio considered to be an incubator of artistic endeavour and artisanship is where the couple expertly curates, repairs, and restores timeless pieces of art.
One would be encouraged to visit the brick and mortar studio if you want to want to feast your eyes upon some memorable designs and niche furniture pieces. Keeping up with the relevance of a digital shopping experience, Pooranawalla aspires to an online dealership connecting audiences with ethically produced houseware that will make our house a home.
Their Instagram shop is a window into the rare orbit of the vintage landscape offering the audience a closer look at carefully sorted Indo-Portuguese furniture, mid-century memorabilia, stunning objet d’art (pieces of art) dating back to the 19th century and much more.
Now is a good time as any to invest in thoughtful houseware if you’re looking to elevate your design sensibilities and invest in long-lasting pieces of utility. In a culture that can be largely throwaway and trend-based, Moorthy reinstates the value of sustainable buying options that can’t be replaced with the frivolity of new.
“Modern furniture is not worth the paper it’s written on, the moment it leaves the store. A piece of antique furniture has investment value. Furniture bought wisely will retain its value and in many instances give you profit.”
— Moorthy, founder of Pooranawalla
You can view the antique store here.
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