#HGStreet: The homegrown festival: is our cultural lens and creative expression of India. What started out with a sneaker and street culture focus in 2018 and 2020 is now evolving to a festival platform that is rooted in the varied interests and intersectionality of all things that have built the foundation of Homegrown. Our journey at Homegrown with sneakers and street culture started in 2014, and to witness the movement in India in its power is phenomenal. This however, is the next, organic step for us.
While, the roots and cultural origins are important - to learn about those who paved the way for us going against the grain; breaking away from society’s shackles of “this is the only way it’s done,” ideas and culture should have no gatekeepers - it should be ever evolving, embracing, and democratic. We are at a significant time of transformation. Each generation is armed with a fearless voice and a unique cultural point of view - we just need to lean in.
When we started out with the 1st edition of the festival in 2018, it was perhaps one of the hardest challenges to introduce what a ‘sneaker and street culture festival’ was. In our echo chambers we seemingly didn’t realize that being a new format of a festival with no precedent in the country, and like all things that hoped to break away from the norm; the learning curve would be steep.
Through many long days (and sleepless nights), not devoid of trepidation, we learned and adapted. And eventually Delhi embraced us in the most beautiful way. That moment is forever imprinted - thank you for that memory.
In 2020, we wanted to return to our home city - Mumbai. It was our love letter to the chaotic dynamo of a city that inspires us and fuels our creativity. However, the world and life at large had other ideas for us all.
IN NUMBERS THIS IS WHAT WE HAD PLANNED FOR 2020 #HGSTREET
1.5 Lakh Sq Feet | 16 Hours | 6 Brand Labs | 4 Global Showcases | 28 Performances | 15 Workshops | 10 Panels | 25+ Pop Ups | 3 Photo & Art Exhibitions | 2 After Parties