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The Indian music industry is witnessing an emergence of independent artists who are producing original content, exploring and experimenting with diverse genres, and creating authentic, individual sounds. And yet today, it’s harder than ever for them to find support, resources and the reach to get their music out there. In addition to writing, composing & recording, most of the artists are forced to market their music through reels and TikTok and wish for a viral moment, design a whole visual brand identity and go through the motions for collaborating with other artists which is an overwhelming task. To fill this void separating the artists from listeners and their full-bloom careers, MADverse has stepped in as the first Indian company to focus solely on empowering independent artists.
Founded by Rohan Nesho Jain, a music industry entrepreneur who's dedicated to revolutionizing the way artists find their worth in the music industry, MADverse is a homegrown service platform for independent artists and brings everything from distribution to promotion under one roof. The tech-first platform provides the tools and resources they need to take control of their creative process and build a community to fast-track their music journey.
‘Music As Drug’ or MAD, is the guiding principle behind MADverse. Through the platform, artists can take control of their careers and maintain their independence while making incredible strides in their music. MADverse is helping artists connect, collaborate, and create with their peers beyond physical boundaries, providing them with a platform to get discovered in new regions and cross-pollinate fans across different genres. It’s creating a much-needed space for artists to build a community and collaborate with musicians globally, fostering an environment where performers can support each other and grow together.
Follow MADverse here.
