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In a beautiful testament to their shared love for artistry and storytelling, photographer Hunar Daga embarked on a creative journey with designer Naushad Ali to document the making of his fabrics and prints for his upcoming 2024 collection. This collaboration involved a captivating trip across West Bengal and Jaipur, where Daga's keen eye captured the essence of the creative process behind Naushad Ali's designs.
Hunar Daga, a Chennai-based photographer, finds her zen behind the lens, her passion for travel and art intersecting perfectly in her work. While fashion photography forms a significant part of her portfolio, Hunar is particularly drawn to documenting the stories behind various art forms, crafts, and creative projects. Her minimalist aesthetic, rooted in the concept of 'brutal simplicity,' shines through in her photographs.
Naushad Ali, a renowned name in Indian fashion, is known for his timeless designs and exquisite craftsmanship. His eponymous label celebrates the rich heritage of Indian textiles, reinterpreting them for the modern world. Naushad Ali garments are known for their meticulous attention to detail, use of high-quality fabrics, and focus on wearability and comfort.
The resulting photoseries is a captivating visual narrative; offering a glimpse into the heart and soul of Naushad Ali's design philosophy. Hunar's photographs showcase the various stages of textile creation, from the meticulous selection of raw materials to the intricate processes of weaving, dyeing, and printing. The series documents the technical expertise involved and sheds light on the human element that breathes life into each piece.
Hunar's work transcends mere documentation. It is a celebration of the collaborative spirit that fuels the creative process in the fashion industry. The photographs capture the synergy between the designer, the artisans, and the environment, all working in unison to bring Naushad Ali's vision to life.
This photoseries serves not only as a testament to Hunar's exceptional photography skills but also offers a unique perspective into the world of Naushad Ali, a brand that has carved a niche for itself in the Indian fashion landscape. The captivating visuals and the underlying narrative resonate with viewers, leaving a lasting impression and fostering a deeper appreciation for the artistry and dedication that goes into creating each piece of clothing.
The collaboration between Hunar Daga and Naushad Ali exemplifies how the worlds of art and fashion can collide to create something exceptional. Daga's photographs document the creation of exquisite textiles and capture the essence of the creative spirit that lies at the heart of the Naushad Ali brand. This captivating series is a testament to the power of collaboration and serves as a source of inspiration for aspiring artists, photographers, and fashion enthusiasts alike.
