Something about the world of skaters has always piqued my interest. It's not just about the act of skateboarding itself, but the whole culture that surrounds it - the graffiti, the aesthetic, and most notably, the clothing. The expression of skaters, to me, embodies a particular way of living and a unique attitude, intricately entwined with the culture and style of streetwear.
Originally, 'Back Alley Bodega' was the moniker of an indie music group that Ankit Duggal was a part of. It throbbed within the burgeoning indie music scene of Delhi. Today, it stands as the vivid manifestation of Duggal's unwavering passion for music, fashion, and art.
Skateboarding's influence has seen a remarkable surge, especially in the scenic city of Goa. It was here that the subculture of Goa left its mark on Duggal, kindling a vision to create a brand that resonated with the energy of skaters and the essence of urban fervour and style.
Ankit Duggal, fueled by a desire to amplify the streetwear movement in India, birthed the brand as a space that echoed his affinity for the surging tide of street style. For Duggal, it wasn't merely about fashion; it was a tribute to the aesthetic encompassing skateboarding and graffiti movements as well as the ethos of the streets.
Back Alley Bodega offers a diverse range of apparel, including loose, oversized t-shirts, experimental fits, and contemporary styles. This variety caters to different tastes and preferences within the streetwear community. This attention to detail ensures that every item is not only stylish but also of the highest quality, embracing a gender-fluid approach to fashion. Owing to its influential subcultures, each piece, a limited edition masterpiece, is crafted by hand, draped in organic fabrics like cotton and modal satin, promising longevity from casual settings, like hitting the streets, to more formal environments.
Sustainability is woven into the very fabric of Back Alley Bodega. The brand's dedication to consciousness extends beyond mere fashion, it is a commitment to curbing its ecological impact. By implementing innovative techniques such as utilising surplus fabrics in the production process, they contribute to a more eco-friendly future. Ankit Duggal and his team embrace ethical practices throughout the supply chain, actively engaging in a conscious and forward-thinking fashion industry.
From rebellious patterns to comfortable fits, graphic tees, and other versatile styles, Back Alley Bodega's design converges fluidity and distinctiveness. A reflection of individuality through silhouettes and minimalistic designs, the brand's clothing is tailored for those who embrace an unconventional approach to style. This reflects their commitment to providing eclectic, non-mainstream fashion options.
Back Alley Bodega is a representation of the trailblazing spirit of these subcultures, embodying their core values of creativity, freedom, and the willingness to take risks. The brand finds its home on its dedicated website and in the quaint enclave of Assagao, Goa. Pernia's Pop-Up Shop also hosts its legacy, with plans for yet another retail opening soon in Delhi.
Check out their collections here.