3 Indie Labels That Are Getting Creative With The Art Of Tufting

3 Indie Labels That Are Getting Creative With The Art Of Tufting

At a time when DIY design is celebrating its extended moment under the sun, all thanks to the pandemic fervour of experiencing the joy of handmade things rather than ordering piles of junk online, the art of Tufting seems to be the next uber-cool design trend on the block!

To put it simply, Tufting is the way soft, fluffy rugs are often made. What makes it stands out is the tufting machinery that involves a specialized “gun” that shoots a needle up to 45 times a second into the fabric, enabling you to make plush, tactile patterns, all by pulling a trigger.

The tufting mania has found the perfect market in the Indian scenario to thrive, with a sea of next-generation artists, Instagrammers, influencers, and design whizzes fueling the tufting boom.

We talked to three emerging Tufting brands — about their work, arguably the funkiest interior-design trend to go gangbusters on the internet right now, and what’s so irresistible about creating something so plush, soft, and fun!

A custom rug by ExtraRugs
A custom rug by ExtraRugs

A super hip rug venture run by Olson D’souza that produces custom-made rugs tufted to fulfil all your hype-interior requirements kicked off amid the pandemic and is one of the leading labels when it comes to designing distinctive tufted rugs. Punk, loud, weird, cool, and underground is how the label portrays itself.

Check out the label’s custom pieces here.

A minimal rug designed by THERUGBUGS
A minimal rug designed by THERUGBUGS

II. THERUGBUGS

Inspired by everything and anything relevant in the cultural scenario, the label caters to a diverse range of rug enthusiasts. Revealing in the bustling hustle behind the scenes of running a rug empire, Aparimita Jadaun, owner of Therugsbugs, reveals that ‘The art is indeed very beautiful but it takes a lot of time to master it. One needs a lot of time and dedication to get the complete hang of it. Especially when you’re doing something commercially there isn’t much room for error as might be if you were just doing it as a hobby.’

If you’re looking for vegan, colourful, and funky rugs, TheRugsBugs is the ultimate destination for you!

Check out the label’s custom pieces here.

A custom tufted mirror by Artrimbyfl
A custom tufted mirror by Artrimbyfl

A STEM major on weekdays and a self-taught tufting guru in her spare time, 21-year-old Aakriti started tufting as an artistic hobby that helped her hone the inner artist in herself. Playing around with a dash of vibrant colours and different designs, Artriumbyfl curates custom-tufted mirrors and rugs that instantly boost your serotonin and amp up your living spaces. Drawing artistic inspiration from Pinterest and Instagram, the label’s designs are dynamic, pop-culture-centric, and showcase the individuality and intricacy of the artist as well as the client’s.

Check out the label’s custom pieces here.

In a dynamic world that hops off from one trend to another, the real challenge is to wait and watch the mettle of the new design fad that boasts of adding dimensionality with a dash of modernism and romance to any space.

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