EyeMyth, India's premier independent media arts festival, returns in 2024 with a lineup of conferences, workshops, performances, and networking opportunities. This year, the festival converges at the British Council, New Delhi, promising a day filled with inspiring talks, eclectic tunes, and hands-on workshops led by today’s trailblazers. As the festival continues to evolve, it remains committed to exploring the intersection of art, culture, and technology, showcasing emerging genres and creators from around the world.
Produced by Unbox Cultural Futures and supported by the British Council and Pro Helvetia Swiss Arts Council, EyeMyth has been at the forefront of India's media arts scene since 2011. Over the past decade, the festival has showcased the work of over 200 creators to an audience of more than 25,000 attendees, cementing its reputation as a leading platform for exploring the intersection of art, culture, and technology.
India is currently experiencing a golden era for independent creatives, with abundant opportunities and growing audiences for unique and unorthodox content. EyeMyth serves as a platform to unpack industry trends and storytelling practices within the media arts ecosystem, providing a space for both emerging and established talent to shine.
Two key themes take centre stage at EyeMyth 2024: 'AI for Cultural Good' and 'Creative Middle Economies'. The former delves into the ethical implications of using AI in art, questioning concepts of originality and authenticity in human-machine collaboration. The latter shines a light on creators and entrepreneurs operating between the mainstream and emerging talent, navigating unique challenges and opportunities in the creative economy.
EyeMyth offers a range of interactive sessions, informal networking mixers, and showcases designed to foster collaboration and learning. Delegates from diverse backgrounds, including artists, designers, researchers, and performers, come together to exchange ideas and showcase their work.
The festival spans two days, with a full-day conference on February 24th followed by workshops, performances, and networking events on February 25th. The schedule includes sessions on immersive storytelling, AI in art, and the future of creative economies, as well as opportunities to engage with leading practitioners and thought leaders.
Notable delegates attending EyeMyth 2024 include representatives from the British Council, classical dancers, game designers, media artists, singers-songwriters, and more. Their diverse backgrounds and expertise contribute to the rich tapestry of perspectives present at the festival.
EyeMyth 2024 promises to be a celebration of creativity and innovation, bringing together artists, technologists, and cultural enthusiasts from around the world. As the festival continues to evolve, it remains committed to fostering dialogue, collaboration, and experimentation within the ever-expanding landscape of media arts.
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